Top Personal Branding books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Personal Branding books – and here are the answers.

Table of Contents

Fundamentals of Personal Branding

Understanding the concepts of Personal Branding starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Reinventing You: Define Your Brand, Imagine Your Future

Reinventing You: Define Your Brand, Imagine Your Future

Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, Reinventing You, now in paperback with a ...

Recommended by the experts and mentors at MentorCruise

Personal Branding For Dummies

Personal Branding For Dummies

The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. ...

Recommended by the experts and mentors at MentorCruise

Primal Storytelling: Marketing for Humans

Primal Storytelling: Marketing for Humans

I woke up to my mother's screams These are the first words of Anthony Butler's Primal Storytelling. From a fire in Montana to the streets of Fallujah, Iraq, to the war for attention among 1.5 billion websites globally, Butler proves time and again that stories are the most effective way to capture human attention. ...

Recommended by the experts and mentors at MentorCruise

From Individual to Empire: A Guide to Building an Authentic and Powerful Brand

From Individual to Empire: A Guide to Building an Authentic and Powerful Brand

Do you ever wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful?

Recommended by the experts and mentors at MentorCruise

Influencer: Building Your Personal Brand in the Age of Social Media

Influencer: Building Your Personal Brand in the Age of Social Media

“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” ...

Recommended by the experts and mentors at MentorCruise

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. ...

Recommended by the experts and mentors at MentorCruise

Specializations and Deeper Personal Branding Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. Personal Branding is evolving every day, these books can help you master it.

You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business

You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business

Yes, It's Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize -- YOU ARE THE BRAND. It's no secret that more people than ever before are building thriving businesses around their personal brands. ...

Recommended by the experts and mentors at MentorCruise

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Myke Metzger was born in Long Island, New York (1989) and is an author, professional speaker, and entrepreneur. As a verified content creator with over 250,000 followers, his content has racked up over 20 million views. He has helped hundreds of other verified influencers and creators improve their branding, marketing, …

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I've been a business leader and coach since 2013 when I left a successful career at American Express to found my own business. I've always been fascinated by the way people behave, both alone and in groups, and I ventured deeply into this subject by designing, building and operating loyalty …

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Do you feel overlooked? Do you believe you could perform at a higher level if you were given the opportunity? And yet, you are surrounded by incompetent managers who have been promoted above their capabilities? Nothing frustrates me more than this situation. To think they're not seeing your potential, that …

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Hello there! I'm Tiziana, currently serving as Chief of Staff at one of the fastest-growing tech companies in the world. With over 7 years of experience in hypergrowth startups, I've gained valuable expertise in various areas, including hiring top talent (conducting over 200 interviews and making 30+ hires), scaling sales …

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Hi! I'm Darren, and you're awesome. I lead technology strategy communications at Ford. Prior to Ford, I led workplace strategy and operations at GitLab, the world's largest all-remote company to go from startup to IPO. I hold a Guinness World Record in writing and communications. I was featured in Forbes' …

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Hi! I am an award-winning visual designer with experience working at Fortune 500 companies and top creative agencies. Following a decade-long corporate career, I took on an entrepreneurial path and co-founded Path Unbound, a creative education company dedicated to training the next generation of designers who are business and career-ready. …

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  • "Naz is an amazing person and a wonderful mentor. She is supportive and knowledgeable with extensive practical experience. Having been a manager at Netflix, she also knows a ton about working with teams at scale. Highly recommended."

  • "Brandon has been supporting me with a software engineering job hunt and has provided amazing value with his industry knowledge, tips unique to my situation and support as I prepared for my interviews and applications."

  • "Sandrina helped me improve as an engineer. Looking back, I took a huge step, beyond my expectations."