Top SaaS books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite SaaS books – and here are the answers.

Table of Contents

Fundamentals of SaaS

Understanding the concepts of SaaS starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

THE GO TO MARKET HANDBOOK FOR B2B SaaS LEADERS: HOW TO STACK THE ODDS IN YOUR FAVOUR WHEN SCALING YOUR SOFTWARE BUSINESS

There are few people we admire more than the Founders and Leaders of software companies who have the courage, determination and, some might say, sheer madness to put their livelihoods and reputation on the line, to leave their own ‘dent in the universe’. It's a day to day, up at dawn, pride swallowing siege to lead such a business. And we know this for a fact because we’ve walked in your shoes…

Recommended by the experts and mentors at MentorCruise

The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea when Everyone is Lying to You

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to…

Recommended by the experts and mentors at MentorCruise

Building Multi-Tenant SaaS Architectures: Principles, Practices, and Patterns Using AWS

Software as a service (SaaS) is on the path to becoming the de facto model for building, delivering, and operating software solutions. Adopting a multi-tenant SaaS model requires builders to take on a broad range of new architecture, implementation, and operational challenges. How data is partitioned, how resources are isolated, how tenants are authenticated, how microservices are built—these …

Recommended by the experts and mentors at MentorCruise

Begin With WE: 10 Principles for Building and Sustaining a Culture of Excellence

Toxic work culture? Do words like apathetic, disengaged, insecure, and afraid describe how you feel about your role or even your organization?
Former Fortune 10 senior executive turned author and inspirational speaker Kyle McDowell has found the cure to rid the corporate world of its dysfunctional ways.

Recommended by the experts and mentors at MentorCruise

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the t…

Recommended by the experts and mentors at MentorCruise

The Hard Thing About Hard Things

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how diffi…

Recommended by the experts and mentors at MentorCruise

Additional SaaS Reading

These books are not required for you to learn SaaS, but they are highly recommended for you to deepen your knowledge.

Hacking SaaS: An Insider's Guide to Managing Software Business Success

In fact, today’s college graduates are unlikely to encounter it in their careers. That’s because software as a Service, or SaaS, provides the necessary customer insight companies need to innovate better and faster than their competitors—and it’s now the dominant business model for nascent and legacy software companies alike. The only problem? SaaS’s rapid rise resulted in a fragmented understa…

Recommended by the experts and mentors at MentorCruise

Monetization: How to Optimize Sales Funnels and Skyrocket Backend Profits

Are you ready to transform your business and skyrocket your profits? "Monetization" by Caleb O'Dowd is not just another marketing book—it's your blueprint to mastering the art of sales funnels and unlocking massive backend profits in your business. Described by readers as "loaded with gems" and "better than most courses," this book distills decades of marketing expertise into actionable strate…

Recommended by the experts and mentors at MentorCruise

Crossing the Chasm

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the t…

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

Augment your SaaS books

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I currently run my own sales consulting & coaching company. When you're ready, I can help you to overcome your most pressing sales challenges. I specialize in turbocharging commercial teams and am passionate about helping people get better at SALES, a seriously misunderstood craft. In the past, I've helped over …

$220 / month

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I've been working in San Francisco and Silicon Valley for the last 20 years. I was Head of Product at 3 startups, ranging from 3-guys-in-a-garage to a Series D startup. I have always done a mix of hands-on PM work and managing other product managers. Before that, I started my …

$200 / month

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👋🏻I'm Heidi, your Strategic Growth Mentor & Business Development Expert with over 14 years of experience. I'm committed to helping business founders, sales leaders, and professionals scale their operations and reach their full potential! Coaching and mentoring have always been my passions. Throughout my career, I've empowered business founders and …

$260 / month

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As a Board Director, startup coach, and technology executive, I bring over two decades of experience advising governments, founders, and legal teams across Asia and Europe. My work sits at the intersection of infrastructure, law, and emerging technology—particularly AI, blockchain, and tokenisation. I coach startup founders, operators, and leadership teams …

$240 / month

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I’ve been in tech for 15+ years, across product, data, and leadership roles at places like Chartmetric, WeWork, Wayfair, Netflix, and Facebook. Along the way, I’ve switched careers, moved countries, done an MBA, built teams from scratch, and navigated plenty of moments where I felt stuck, uncertain, or off-track. Here’s …

$150 / month


👋 Hello, my name is Mladen. I am a software engineer based in Switzerland, with more than ten years of experience in software engineering. I have a passion for finding user-friendly solutions to complex problems and have done it for products in different industries. As a result, I have broad …

$150 / month

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  • "Naz is an amazing person and a wonderful mentor. She is supportive and knowledgeable with extensive practical experience. Having been a manager at Netflix, she also knows a ton about working with teams at scale. Highly recommended."

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