Top SaaS books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite SaaS books – and here are the answers.

Table of Contents

Fundamentals of SaaS

Understanding the concepts of SaaS starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Monetization: How to Optimize Sales Funnels and Skyrocket Backend Profits

Are you ready to transform your business and skyrocket your profits? "Monetization" by Caleb O'Dowd is not just another marketing book—it's your blueprint to mastering the art of sales funnels and unlocking massive backend profits in your business. Described by readers as "loaded with gems" and "better than most courses," this book distills decades of marketing expertise into actionable strate…

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THE GO TO MARKET HANDBOOK FOR B2B SaaS LEADERS: HOW TO STACK THE ODDS IN YOUR FAVOUR WHEN SCALING YOUR SOFTWARE BUSINESS

There are few people we admire more than the Founders and Leaders of software companies who have the courage, determination and, some might say, sheer madness to put their livelihoods and reputation on the line, to leave their own ‘dent in the universe’. It's a day to day, up at dawn, pride swallowing siege to lead such a business. And we know this for a fact because we’ve walked in your shoes…

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Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets

In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had.

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Crossing the Chasm

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the t…

Recommended by the experts and mentors at MentorCruise

Begin With WE: 10 Principles for Building and Sustaining a Culture of Excellence

Toxic work culture? Do words like apathetic, disengaged, insecure, and afraid describe how you feel about your role or even your organization?
Former Fortune 10 senior executive turned author and inspirational speaker Kyle McDowell has found the cure to rid the corporate world of its dysfunctional ways.

Recommended by the experts and mentors at MentorCruise

The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea when Everyone is Lying to You

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to…

Recommended by the experts and mentors at MentorCruise

Additional SaaS Reading

These books are not required for you to learn SaaS, but they are highly recommended for you to deepen your knowledge.

The Hard Thing About Hard Things

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how diffi…

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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I’m a CTO, founding engineer and leader with over 25 years of experience developing innovative solutions in both corporate and startup environments. I’ve personally architected, deployed and maintained production services utilizing much of AWS, built out the CI/CD infrastructure and scaled out the team to build on it. I have …

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*I support Parity pricing Purchasing - send me a message and I'll provide you with a discount at the end of your trial!* STUDENT or JUNIOR UX DESIGNER? I can help you refine your CV and portfolio, create new case studies to showcase your skills, and more generally help you …

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In a nutshell: * Launched and grew online gaming network to over 500,000 players * Started ad network with over 1bn monthly ad impressions and 300+ publishing partners within the first year * Co-founded and sold two AdTech companies * Launched and grew multiple SaaS companies to over 200,000 small …

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I've been working in San Francisco and Silicon Valley for the last 20 years. I was Head of Product at 3 startups, ranging from 3-guys-in-a-garage to a Series D startup. I have always done a mix of hands-on PM work and managing other product managers. Before that, I started my …

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If you are looking for someone with experience in Cloud & DevOps Engineering, that's me! I am a skilled professional with a passion for staying ahead of the curve. Part of my day-to-day job is to build scalable Infrastructure as Code Solutions using Terraform and Terragrunt, Pipeline Configuration with CircleCI, …

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