Top SaaS books recommended by experts

In fact, today’s college graduates are unlikely to encounter it in their careers. That’s because software as a Service, or SaaS, provides the necessary customer insight companies need to innovate better and faster than their competitors—and it’s now the dominant business model for nascent and legacy software companies alike. The only problem? SaaS’s rapid rise resulted in a fragmented understa…

In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had.

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how diffi…

There are few people we admire more than the Founders and Leaders of software companies who have the courage, determination and, some might say, sheer madness to put their livelihoods and reputation on the line, to leave their own ‘dent in the universe’. It's a day to day, up at dawn, pride swallowing siege to lead such a business. And we know this for a fact because we’ve walked in your shoes…

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the t…

Are you ready to transform your business and skyrocket your profits? "Monetization" by Caleb O'Dowd is not just another marketing book—it's your blueprint to mastering the art of sales funnels and unlocking massive backend profits in your business. Described by readers as "loaded with gems" and "better than most courses," this book distills decades of marketing expertise into actionable strate…