Top SEO books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite SEO books – and here are the answers.

Table of Contents

Fundamentals of SEO

Understanding the concepts of SEO starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Search Engine Optimization All-in-One for Dummies

If you want your website to be found, you need to make sure it appears prominently on search engines. In Search Engine Optimization All-in-One For Dummies, you'll find practical and easy-to-follow advice to increase your site's chances of landing that coveted No. 1 spot on Google, Bing, and other popular search engines. You'll discover how search engines decide which websites to rank highly, h…

Recommended by the experts and mentors at MentorCruise

Search Engine Optimization For Dummies

SEO is an integral part of getting a site to rank in the various search engines in order to attract potential customers. In the new edition of this bestselling guide to search engine optimization, you'll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among searches and draws the masses. Cover…

Recommended by the experts and mentors at MentorCruise

SEO Fitness Workbook: The Seven Steps to Search Engine Optimization Success on Google Jason McDonald

The best-selling SEO book on Amazon - consistently ranks as one of the best selling, and best reviewed books on SEO for 2016 on Amazon. Check out the other SEO books, read their reviews, browse their 'inside peeks,' and you'll find that the SEO FITNESS WORKBOOK is the best SEO book of 2016. Updated Edition: September 2016 - up-to-date coverage of Google's Penguin, Panda, Semantic Search, Mobil…

Recommended by the experts and mentors at MentorCruise

The Executive SEO Playbook: How to Integrate SEO Company-Wide for Increased Profitability Jessica Bowman

Your SEO team has stellar skills, motivation, and the discipline needed to get it right. SEO revenues are growing, but you feel it could be better...and you're right, "it" can be a lot better. Doing "it" right is simple in theory, but few companies have been able to do "it." The secret to "it" is to get SEO done right the first time, by the right people, at the right time. Easier said than don…

Recommended by the experts and mentors at MentorCruise

The Art of SEO

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO…

Recommended by the experts and mentors at MentorCruise

SEO for Growth

To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it’s about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results. Many b…

Recommended by the experts and mentors at MentorCruise

Additional SEO Reading

These books are not required for you to learn SEO, but they are highly recommended for you to deepen your knowledge.

How to Get to the Top of Google: The Plain English Guide to SEO Tim Kitchen

***Comes With FREE Bonuses Worth Over £400 Including An Expert SEO Review, Further Video Training And Rank Tracking Software. This book has taught more than 10,000 business owners, Marketing Managers, marketing students and even professional marketing agency staff how to increase the ranking of any website: #1 in Advertising #1 in Web Marketing #1 in Sales and Marketing #1 in E-Commerce

Recommended by the experts and mentors at MentorCruise

The Google Story

"Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors’ and Ford’s combined, its staff eats for free in a dining r…

Recommended by the experts and mentors at MentorCruise

Search Engine Optimization: An Hour a Day Gradiva Couzin

Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, de…

Recommended by the experts and mentors at MentorCruise

SEO 2022: Learn Search Engine Optimization with Smart Internet Marketing Strategies

No matter your background, SEO 2022 will walk you through search engine optimization techniques used to grow countless websites online, exact steps to rank high in Google, and how get a ton of customers.

Recommended by the experts and mentors at MentorCruise

Local SEO Secrets: 20 Local SEO Strategies You Should be Using NOW

Roger Bryan is an investor, bestselling author, and sought after Enterprise SEO Consultant. He has run Local Marketing Campaigns for some of the world’s largest companies, including Microsoft's© Partner Program, Goodwill Industries, MedStar Health, and over 1,000 companies of various sizes. He is best known for his work in the non-profit sector, where he's helped raise more than $150,000,000.<…

Recommended by the experts and mentors at MentorCruise

Search Engine Optimization (SEO) Secrets

Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to …

Recommended by the experts and mentors at MentorCruise

Specializations and Deeper SEO Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. SEO is evolving every day, these books can help you master it.

Advanced Web Metrics with Google Analytics

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book …

Recommended by the experts and mentors at MentorCruise

The Art of SEO: Mastering Search Engine Optimization

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape N…

Recommended by the experts and mentors at MentorCruise

Faster, Smarter, Louder: Master Attention in a Noisy Digital Market Aaron Agius

In today’s online world, a brand’s success lies in combining technological planning and social strategies to draw customers in—and keep them coming back for more. Without a strong digital platform, time and money are wasted, content sits unnoticed, and prospective clients disappear. Fortunately, two seasoned digital marketers have a plan to make your brand succeed. In Faster, Smarter, Louder, …

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

Augment your SEO books

There is no better source of accountability and motivation than having a personal mentor. What used to be impossible to find is now just two clicks away! All mentors are vetted & hands-on!

Only 3 Spots Left

🏆 Ranking among the top 1% of mentors! Hi, I’m Jason, a seasoned digital marketing expert with extensive experience to share! Over the past 15+ years in this fast-paced industry, I have helped many businesses and individuals achieve their goals, no matter how difficult. (Make sure to check out my …

$290 / month
  Chat
4 x Calls
Tasks

Only 2 Spots Left

Programming is hard. Don't waste time learning it alone. As my mentee Chris put it: ➤ “The sessions with Jascha have been more valuable than eight weeks of my professor's lectures — It's money much better spent!” My resumé: - 30+ years coding experience - 20+ coding languages self-taught - …

$110 / month
  Chat
1 x Call


Eugene is an AI-driven technologist, serial entrepreneur, angel investor, advisor, and mentor. As the founder of Reactive Lions Inc., he is pioneering the integration of cutting-edge AI solutions with visionary entrepreneurship, working to shape the future of tech through both innovation and ethical leadership. A recognized expert in AI, machine …

$120 / month
  Chat
Tasks

Only 5 Spots Left

Hi folks 🤗 I am mainly focused on Growing Traffic and Conversions in B2B companies. Right now I lead a LOCAL SEO company based in Texas, USA. In my experience I have worked side by side with Publishers and eCommerce in the US and LATAM https://www.linkedin.com/in/nestorvazquez/, here to share as …

$260 / month
  Chat
2 x Calls
Tasks


In a nutshell: * Launched and grew online gaming network to over 500,000 players * Started ad network with over 1bn monthly ad impressions and 300+ publishing partners within the first year * Co-founded and sold two AdTech companies * Launched and grew multiple SaaS companies to over 200,000 small …

$240 / month
  Chat
1 x Call

Only 5 Spots Left

I’ve co-founded 𝟲𝘅 𝗦𝗮𝗮𝗦 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀 (MarTech, SalesTech, HRTech), gone through 𝗬 𝗖𝗼𝗺𝗯𝗶𝗻𝗮𝘁𝗼𝗿 (S21), and 𝗿𝗮𝗶𝘀𝗲𝗱 $𝟲𝗠 in funding. My passion lies in taking ideas from 𝟬 𝘁𝗼 𝟭 — validating, launching, and scaling products efficiently. If you're in the trenches, trying to find PMF, let's connect. This is where I …

$100 / month
  Chat
1 x Call

Browse all SEO mentors

Still not convinced?
Don’t just take our word for it

We’ve already delivered 1-on-1 mentorship to thousands of students, professionals, managers and executives. Even better, they’ve left an average rating of 4.9 out of 5 for our mentors.

Find a SEO mentor
  • "Naz is an amazing person and a wonderful mentor. She is supportive and knowledgeable with extensive practical experience. Having been a manager at Netflix, she also knows a ton about working with teams at scale. Highly recommended."

  • "Brandon has been supporting me with a software engineering job hunt and has provided amazing value with his industry knowledge, tips unique to my situation and support as I prepared for my interviews and applications."

  • "Sandrina helped me improve as an engineer. Looking back, I took a huge step, beyond my expectations."