Top SEO books curated by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we have connected and asked dozens of experts and professionals about their favouriteSEO books – and here are the answers.

  • Curated by industry experts
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  • Updated annually
Top SEO books recommended by experts
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Fundamentals of SEO

Understanding the concepts of SEO starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strateg…

Recommended by the experts and mentors at MentorCruise.

Search Engine Optimization All-in-One For Dummies

Search Engine Optimization All-in-One For Dummies

In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies…

Recommended by the experts and mentors at MentorCruise.

SEO 2022: Learn Search Engine Optimization with Smart Internet Marketing Strategies Adam Clarke

SEO 2022: Learn Search Engine Optimization with Smart Internet Marketing Strategies Adam Clarke

n this SEO book you will find: 1. SEO explained in simple language, beginner to advanced. 2. The inner workings of Google’s algorithm and how it calculates the search results. 3. How to find “money” keywords that will send customers to your site. 4. Sneaky tricks to get local businesses ranking …

Recommended by the experts and mentors at MentorCruise.

How to Get to the Top of Google: The Plain English Guide to SEO Tim Kitchen

How to Get to the Top of Google: The Plain English Guide to SEO Tim Kitchen

***Comes With FREE Bonuses Worth Over £400 Including An Expert SEO Review, Further Video Training And Rank Tracking Software. This book has taught more than 10,000 business owners, Marketing Managers, marketing students and even professional marketing agency staff how to increase the ranking of …

Recommended by the experts and mentors at MentorCruise.

Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks

Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks

The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results…

Recommended by the experts and mentors at MentorCruise.

Search Engine Optimization (SEO) Secrets

Search Engine Optimization (SEO) Secrets

Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and r…

Recommended by the experts and mentors at MentorCruise.

Additional SEO Reading

These books are not required for you to learn SEO, but they are highly recommended for you to deepen your knowledge.

SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs John Jantsch

SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs John Jantsch

Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. (NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testimonials and claim the free bonus offers that come with this boo…

Recommended by the experts and mentors at MentorCruise.

Get into Bed with Google Jon Smith

Get into Bed with Google Jon Smith

It's all very well having a stunning website, but what if browsers can't find you? What if you're not visible on the main search engines, and on Google in particular? Making your site Google friendly or employing SEO should be a priority because if you don't rank on those results you may as well…

Recommended by the experts and mentors at MentorCruise.

Search Engine Optimization For Dummies

Search Engine Optimization For Dummies

SEO is an integral part of getting a site to rank in the various search engines in order to attract potential customers. In the new edition of this bestselling guide to search engine optimization, you'll learn the ins and outs and best practices of successful SEO in order to make your website co…

Recommended by the experts and mentors at MentorCruise.

Local SEO Secrets: 20 Local SEO Strategies You Should be Using NOW

Local SEO Secrets: 20 Local SEO Strategies You Should be Using NOW

Roger Bryan is an investor, bestselling author, and sought after Enterprise SEO Consultant. He has run Local Marketing Campaigns for some of the world’s largest companies, including Microsoft's© Partner Program, Goodwill Industries, MedStar Health, and over 1,000 companies of various sizes. He i…

Recommended by the experts and mentors at MentorCruise.

SEO 2022: Learn Search Engine Optimization with Smart Internet Marketing Strategies

SEO 2022: Learn Search Engine Optimization with Smart Internet Marketing Strategies

No matter your background, SEO 2022 will walk you through search engine optimization techniques used to grow countless websites online, exact steps to rank high in Google, and how get a ton of customers.

Recommended by the experts and mentors at MentorCruise.

The Art of SEO

The Art of SEO

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and be…

Recommended by the experts and mentors at MentorCruise.

Specializations and Deeper SEO Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. SEO is evolving every day, these books can help you master it.

Faster, Smarter, Louder: Master Attention in a Noisy Digital Market Aaron Agius

Faster, Smarter, Louder: Master Attention in a Noisy Digital Market Aaron Agius

In today’s online world, a brand’s success lies in combining technological planning and social strategies to draw customers in—and keep them coming back for more. Without a strong digital platform, time and money are wasted, content sits unnoticed, and prospective clients disappear. Fortunately,…

Recommended by the experts and mentors at MentorCruise.

Advanced Web Metrics with Google Analytics

Advanced Web Metrics with Google Analytics

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interfa…

Recommended by the experts and mentors at MentorCruise.

The Art of SEO: Mastering Search Engine Optimization

The Art of SEO: Mastering Search Engine Optimization

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with up…

Recommended by the experts and mentors at MentorCruise.

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