Top SEO books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite SEO books – and here are the answers.

Table of Contents

Fundamentals of SEO

Understanding the concepts of SEO starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

SEO for Growth

To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it’s about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results. Many b…

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Search Engine Optimization All-in-One for Dummies

If you want your website to be found, you need to make sure it appears prominently on search engines. In Search Engine Optimization All-in-One For Dummies, you'll find practical and easy-to-follow advice to increase your site's chances of landing that coveted No. 1 spot on Google, Bing, and other popular search engines. You'll discover how search engines decide which websites to rank highly, h…

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Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks Eric Ward

The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers. Sharing li…

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SEO 2022: Learn Search Engine Optimization with Smart Internet Marketing Strategies

No matter your background, SEO 2022 will walk you through search engine optimization techniques used to grow countless websites online, exact steps to rank high in Google, and how get a ton of customers.

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Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing Lee Odden

Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relatio…

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Local SEO Secrets: 20 Local SEO Strategies You Should be Using NOW

Roger Bryan is an investor, bestselling author, and sought after Enterprise SEO Consultant. He has run Local Marketing Campaigns for some of the world’s largest companies, including Microsoft's© Partner Program, Goodwill Industries, MedStar Health, and over 1,000 companies of various sizes. He is best known for his work in the non-profit sector, where he's helped raise more than $150,000,000.<…

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Additional SEO Reading

These books are not required for you to learn SEO, but they are highly recommended for you to deepen your knowledge.

Search Engine Optimization (SEO) Secrets

Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to …

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SEO for Small Business Part 1: SEO and Keyword Research Joseph Stevenson

SEO for Small Businesses Part 1: SEO and Keyword Research or the SEO or Search Engine Optimization book contains the most up-to-date examples of keyword research methods used in professional digital marketing and SEO agencies today. Written by an SEO expert, this book contains everything from long and short-tail keywords, exact match, keyword research, how to find keywords that have the most v…

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SEO A Layman's Guide Robb Wallace

The process for SEO is complicated, but it doesn’t have to be with this SEO book. Learn everything you need to know about SEO (search engine optimisation), with this book and get your website noticed! A website is just a website! That is why you need SEO. A website is only magical when it starts ranking on the first page of Google for the keywords, key terms, questions and phrases you believe,…

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Search Engine Optimization: An Hour a Day Gradiva Couzin

Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, de…

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SEO Fitness Workbook: The Seven Steps to Search Engine Optimization Success on Google Jason McDonald

The best-selling SEO book on Amazon - consistently ranks as one of the best selling, and best reviewed books on SEO for 2016 on Amazon. Check out the other SEO books, read their reviews, browse their 'inside peeks,' and you'll find that the SEO FITNESS WORKBOOK is the best SEO book of 2016. Updated Edition: September 2016 - up-to-date coverage of Google's Penguin, Panda, Semantic Search, Mobil…

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Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks

The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers. Sharing li…

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Specializations and Deeper SEO Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. SEO is evolving every day, these books can help you master it.

Faster, Smarter, Louder: Master Attention in a Noisy Digital Market Aaron Agius

In today’s online world, a brand’s success lies in combining technological planning and social strategies to draw customers in—and keep them coming back for more. Without a strong digital platform, time and money are wasted, content sits unnoticed, and prospective clients disappear. Fortunately, two seasoned digital marketers have a plan to make your brand succeed. In Faster, Smarter, Louder, …

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The Art of SEO: Mastering Search Engine Optimization

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape N…

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Advanced Web Metrics with Google Analytics

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book …

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Augment your SEO books

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Frustrated that your "perfect" SEO isn't delivering the results it used to? You're not alone. The SEO world is having an identity crisis right now. Google's AIO, AI Mode, chaGPT, Perplexity, Gemini... you name it. Search behaviour is shifting. Traditional ranking factors are getting murky. On top of that, everyone's …

$350 / month

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# BetterDev Mentorship Benefits # > Become a better developer! * In only 3–6 months * 10–15 in-person sessions * 24-hour-response chat (Mo–Fr) * 30+ hand-crafted coding exercises ## Coding curriculum ## - Learn **4 essential skills** for developers - Learn **real-life coding workflows** - Have **10 essential programming basics** …

$110 / month


💡 Tired of advice from people who have never actually run an agency? I run two active, profitable digital agencies — every strategy I share comes from what is working in my businesses right now, not just from theory or the past. 🚀 I CAN HELP YOU: • Win better …

$300 / month

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🏆 Ranking among the top 1% of mentors! Hi, I’m Jason, a seasoned digital marketing expert with extensive experience to share! Over the past 15+ years in this fast-paced industry, I have helped many businesses and individuals achieve their goals, no matter how difficult. (Make sure to check out my …

$290 / month

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Hi! I'm a marketing professional with 10+ years of experience in accelerating growth 🚀, strategic positioning 🎯, brand building, campaign management, and team building in both B2C & B2B start-ups. My achievements: • Raised 30+ Million USD on Kickstarter. • Grew two communities to become the largest in the region …

$110 / month

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I’ve co-founded 𝟲𝘅 𝗦𝗮𝗮𝗦 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀 (MarTech, SalesTech, HRTech), gone through 𝗬 𝗖𝗼𝗺𝗯𝗶𝗻𝗮𝘁𝗼𝗿 (S21), and 𝗿𝗮𝗶𝘀𝗲𝗱 $𝟲𝗠 in funding. My passion lies in taking ideas from 𝟬 𝘁𝗼 𝟭 — validating, launching, and scaling products efficiently. If you're in the trenches, trying to find PMF, let's connect. This is where I …

$180 / month

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