Top SEO books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite SEO books – and here are the answers.

Table of Contents

Fundamentals of SEO

Understanding the concepts of SEO starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs John Jantsch

Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. (NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testimonials and claim the free bonus offers that come with this book at SEOforGrowth.com) SEO is a key growth channel for your business, but the rules of SEO have chan…

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Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray.

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SEO 2022: Learn Search Engine Optimization with Smart Internet Marketing Strategies

No matter your background, SEO 2022 will walk you through search engine optimization techniques used to grow countless websites online, exact steps to rank high in Google, and how get a ton of customers.

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SEO 2022: Learn Search Engine Optimization with Smart Internet Marketing Strategies Adam Clarke

n this SEO book you will find: 1. SEO explained in simple language, beginner to advanced. 2. The inner workings of Google’s algorithm and how it calculates the search results. 3. How to find “money” keywords that will send customers to your site. 4. Sneaky tricks to get local businesses ranking high with local SEO. 5. How to get featured in the mainstream news, for free. 6. Three sources to ge…

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The Executive SEO Playbook: How to Integrate SEO Company-Wide for Increased Profitability Jessica Bowman

Your SEO team has stellar skills, motivation, and the discipline needed to get it right. SEO revenues are growing, but you feel it could be better...and you're right, "it" can be a lot better. Doing "it" right is simple in theory, but few companies have been able to do "it." The secret to "it" is to get SEO done right the first time, by the right people, at the right time. Easier said than don…

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SEO 2021 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with Smart Internet Marketing Strategies Adam Clarke

In this SEO book you will find: 1. SEO explained in simple language, beginner to advanced. 2. The inner workings of Google’s algorithm and how it calculates the search results. 3. How to find “money” keywords that will send customers to your site. 4. Sneaky tricks to get local businesses ranking high with local SEO. 5. How to get featured in the mainstream news, for free. 6. Three sources to g…

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Additional SEO Reading

These books are not required for you to learn SEO, but they are highly recommended for you to deepen your knowledge.

The Google Story

"Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors’ and Ford’s combined, its staff eats for free in a dining r…

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3 Months to No. 1: The "no-nonsense" SEO Playbook for Getting Your Website Found on Google

Is This You? Total SEO Virgin? Entrepreneur? Business or Blog Owner with Big Plans? Or Perhaps THIS is You... Mom & Pop store owner Hard worker in need of technical knowledge Frustrated Google Ads spender SEO professional looking for time-saving hacks Affiliate marketer SEO forum & blog reader in need of some structure ...If So, This Book Was Written For You “Features FREE Video Series + SEO B…

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Get into Bed with Google Jon Smith

It's all very well having a stunning website, but what if browsers can't find you? What if you're not visible on the main search engines, and on Google in particular? Making your site Google friendly or employing SEO should be a priority because if you don't rank on those results you may as well not have a website at all - it's that serious. Get into bed with Google can help you optimise your …

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How to Get to the Top of Google: The Plain English Guide to SEO Tim Kitchen

***Comes With FREE Bonuses Worth Over £400 Including An Expert SEO Review, Further Video Training And Rank Tracking Software. This book has taught more than 10,000 business owners, Marketing Managers, marketing students and even professional marketing agency staff how to increase the ranking of any website: #1 in Advertising #1 in Web Marketing #1 in Sales and Marketing #1 in E-Commerce

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Search Engine Optimization: An Hour a Day Gradiva Couzin

Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, de…

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The Art of SEO

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO…

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Specializations and Deeper SEO Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. SEO is evolving every day, these books can help you master it.

Advanced Web Metrics with Google Analytics

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book …

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The Art of SEO: Mastering Search Engine Optimization

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape N…

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Faster, Smarter, Louder: Master Attention in a Noisy Digital Market Aaron Agius

In today’s online world, a brand’s success lies in combining technological planning and social strategies to draw customers in—and keep them coming back for more. Without a strong digital platform, time and money are wasted, content sits unnoticed, and prospective clients disappear. Fortunately, two seasoned digital marketers have a plan to make your brand succeed. In Faster, Smarter, Louder, …

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This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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Hi! I'm a marketing professional with 10+ years of experience in accelerating growth 🚀, strategic positioning 🎯, brand building, campaign management, and team building in both B2C & B2B start-ups. My achievements: • Raised 30+ Million USD on Kickstarter. • Grew two communities to become the largest in the region …

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✅ Ranked in Top 5% of mentors | I help digital agency owners to productise, stabilise, clarify and scale with practical, no-nonsense advice. Check out my Intro video! ☝️📽️ // WHO AM I? Hey, I'm Dav, a marketing leader with 11+ years of experience driving results for companies of all …

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Programming is hard. Don't waste time learning it alone. As my mentee Chris put it: ➤ “The sessions with Jascha have been more valuable than eight weeks of my professor's lectures — It's money much better spent!” My resumé: - 30+ years coding experience - 20+ coding languages self-taught - …

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CEO of one of Australia’s most successful new businesses and only 29 years of age, Daniel Proctor, was never going to settle for an ordinary working life. With ‘hometowns’ all over the world and entrepreneurial blood pulsating through his veins, drive and enguinuity took this young man from stocking supermarket …

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Hi folks 🤗 I am mainly focused on Growing Traffic and Conversions in B2B companies. Right now I lead a LOCAL SEO company based in Texas, USA. In my experience I have worked side by side with Publishers and eCommerce in the US and LATAM https://www.linkedin.com/in/nestorvazquez/, here to share as …

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In a nutshell: * Launched and grew online gaming network to over 500,000 players * Started ad network with over 1bn monthly ad impressions and 300+ publishing partners within the first year * Co-founded and sold two AdTech companies * Launched and grew multiple SaaS companies to over 200,000 small …

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