Top SEO books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite SEO books – and here are the answers.

Table of Contents

Fundamentals of SEO

Understanding the concepts of SEO starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

The Art of SEO

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO…

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The Google Story

"Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors’ and Ford’s combined, its staff eats for free in a dining r…

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3 Months to No. 1: The "no-nonsense" SEO Playbook for Getting Your Website Found on Google

Is This You? Total SEO Virgin? Entrepreneur? Business or Blog Owner with Big Plans? Or Perhaps THIS is You... Mom & Pop store owner Hard worker in need of technical knowledge Frustrated Google Ads spender SEO professional looking for time-saving hacks Affiliate marketer SEO forum & blog reader in need of some structure ...If So, This Book Was Written For You “Features FREE Video Series + SEO B…

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Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray.

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How to Get to the Top of Google: The Plain English Guide to SEO Tim Kitchen

***Comes With FREE Bonuses Worth Over £400 Including An Expert SEO Review, Further Video Training And Rank Tracking Software. This book has taught more than 10,000 business owners, Marketing Managers, marketing students and even professional marketing agency staff how to increase the ranking of any website: #1 in Advertising #1 in Web Marketing #1 in Sales and Marketing #1 in E-Commerce

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Search Engine Optimization (SEO) Secrets

Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to …

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Additional SEO Reading

These books are not required for you to learn SEO, but they are highly recommended for you to deepen your knowledge.

SEO for Small Business Part 1: SEO and Keyword Research Joseph Stevenson

SEO for Small Businesses Part 1: SEO and Keyword Research or the SEO or Search Engine Optimization book contains the most up-to-date examples of keyword research methods used in professional digital marketing and SEO agencies today. Written by an SEO expert, this book contains everything from long and short-tail keywords, exact match, keyword research, how to find keywords that have the most v…

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Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks Eric Ward

The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers. Sharing li…

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SEO 2022: Learn Search Engine Optimization with Smart Internet Marketing Strategies

No matter your background, SEO 2022 will walk you through search engine optimization techniques used to grow countless websites online, exact steps to rank high in Google, and how get a ton of customers.

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SEO 2022: Learn Search Engine Optimization with Smart Internet Marketing Strategies Adam Clarke

n this SEO book you will find: 1. SEO explained in simple language, beginner to advanced. 2. The inner workings of Google’s algorithm and how it calculates the search results. 3. How to find “money” keywords that will send customers to your site. 4. Sneaky tricks to get local businesses ranking high with local SEO. 5. How to get featured in the mainstream news, for free. 6. Three sources to ge…

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Local SEO Secrets: 20 Local SEO Strategies You Should be Using NOW

Roger Bryan is an investor, bestselling author, and sought after Enterprise SEO Consultant. He has run Local Marketing Campaigns for some of the world’s largest companies, including Microsoft's© Partner Program, Goodwill Industries, MedStar Health, and over 1,000 companies of various sizes. He is best known for his work in the non-profit sector, where he's helped raise more than $150,000,000.<…

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Search Engine Optimization All-in-One For Dummies

In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and…

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Specializations and Deeper SEO Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. SEO is evolving every day, these books can help you master it.

Advanced Web Metrics with Google Analytics

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book …

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The Art of SEO: Mastering Search Engine Optimization

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape N…

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Faster, Smarter, Louder: Master Attention in a Noisy Digital Market Aaron Agius

In today’s online world, a brand’s success lies in combining technological planning and social strategies to draw customers in—and keep them coming back for more. Without a strong digital platform, time and money are wasted, content sits unnoticed, and prospective clients disappear. Fortunately, two seasoned digital marketers have a plan to make your brand succeed. In Faster, Smarter, Louder, …

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This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

Augment your SEO books

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Programming is hard. Don't waste time learning it alone. As my mentee Chris put it: ➤ “The sessions with Jascha have been more valuable than eight weeks of my professor's lectures — It's money much better spent!” My resumé: - 30+ years coding experience - 20+ coding languages self-taught - …

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CEO of one of Australia’s most successful new businesses and only 29 years of age, Daniel Proctor, was never going to settle for an ordinary working life. With ‘hometowns’ all over the world and entrepreneurial blood pulsating through his veins, drive and enguinuity took this young man from stocking supermarket …

$240 / month


I specialise in supporting early-stage startups to devise and implement scalable SEO growth strategies while avoiding common pitfalls that can hinder growth and become costly to fix later. With over ten years experience, including five at two of Australia's most successful startups — Canva and Car Next Door (now Uber …

$180 / month

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As a global brand director, I have led some of the most iconic brands in the world, such as Dove, Rexona (Sure/Degree), and Axe (Lynx) during my time at Unilever. I genuinely enjoy helping others grow their skillset, achieve both their professional and personal goals through mentoring and coaching. I …

$300 / month


With both agency and in-house experience, I have over 20 years experience with founders, startups and large organisaitons. If you need help with increasing channel conversion, landing pages, apps, and increasing user numbers / sales / clients, let's talk! I've had excellent results both as a marketer and as a …

$120 / month


In a nutshell: * Launched and grew online gaming network to over 500,000 players * Started ad network with over 1bn monthly ad impressions and 300+ publishing partners within the first year * Co-founded and sold two AdTech companies * Launched and grew multiple SaaS companies to over 200,000 small …

$240 / month

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