2 spots available
Ana SantosFounder and UX Lead - Independent
I believe we all can contribute to creating a positive impact in the world.
Being in UX, my purpose is to understand deeply the users so the products and interfaces we create solve real problems and make people's lives better. How do we align user-centered experiences with business needs and conversion goals? We listen to real users. With the right research plan (with the right research goal, and the right combination of research methods) we're able to tap into the customers' journey, their pain points, frustrations, needs and wants.