Growth Oriented. Builder of marketing and advertising for top tier consumer and business brands. Led growth oriented marketing programs for early stage startups and public companies including Uber, Instawork, FutureAdvisor/Blackrock, Xoom.com, Travelzoo, Wells Fargo, Shutterfly, and Healtheon/WebMD.
Innovator. Introduced new technology and platforms for integrated brand and direct response campaigns for television, social media, mobile, email, paid search, SEO, online media and referral channels. Broad experience in media planning, creative art direction, agency management, vendor evaluation and negotiation, hiring staff, training and development.
Experienced. Hands-on marketing director known for using a strategic, accountable, and results-oriented approach for a wide variety of business models: business and consumer marketplaces, financial technology, hospitality and travel.