Anna Peterson

Product Leadership Coach (ex-Director of Product) @ ex-ServiceNow, ex-Yandex
16 years in tech | Helping product leaders go from overwhelmed to empowered
United States of America 5.0 (44 reviews) Active this week Usually responds in a few hours
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Services

$280 / month

The most popular way to get mentored, let's work towards your goals!

4 calls per month (60min/call)

Unlimited Q&A via chat

Expect responses in 24 hours or less

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About

Do you want to get stronger as a product leader? Do you need to build your executive presence, learn to delegate and deliver feedback, manage stakeholders, and build a strong product strategy? In my 15 years in tech, I learned that none of that is rocket science. I made fast progress in my career in product management and worked at B2C and B2B companies around the world. Most recently, I was a Director of Product at ServiceNow.

WHY LEADERSHIP COACHING?
My own leadership journey was not painless. When I first became a manager, two-thirds of my team quit within a month. I was especially sad because I had not taken that job lightly. And yet, I clearly sucked at it. I took this situation extremely personally, as if my direct reports' departure indicated that I was fundamentally a bad person. The work I did over the next several months taught me a lot about myself, about others, and about leadership. Long story short: three years later, I was already a director with a big team of PMs who enjoyed working for me and were building world-class products.

Good leadership starts with introspection: no books or courses can help you define what kind of leader YOU need to be. Leadership is about being comfortable in your skin. That's why personalized coaching works better than any other tool.

FOCUS AREAS
- Product Leadership
- Executive Presence
- Stakeholder Management
- Delegation & Feedback
- Team performance

MY APPROACH
My coaching practice is deeply rooted in my passion for psychology. As a certified professional coach (ICF PCC & CPCC), I believe that people learn best when they think about their problems and reach their own insights. My role in this process is to ask you questions to help you think, reflect, and find your unique solutions. Unlike many other mentors, I will not give you advice, frameworks, or homework.

Open to inquiries

You can message Anna to ask questions before booking their services

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What mentees say

Min

Min

5 out of 5 stars

Anna has a unique way of solving your problems by figuring out the root cause. Although I just had an introductory session so far, I had one or two breakthroughs which I've already started applying in my life :)

Artem

Artem

5 out of 5 stars

Lite Plan · 
5 months

Raj

Raj

5 out of 5 stars

Standard Plan · 
2 months

Anna is a great mentor! She helps to build your confidence. She enables you to understand your strengths and trust your capability. She is always supportive and encourages you to think about different ways to resolve an issue. I would highly recommend her!!

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