$220 / month
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Anna is a Product Leadership Coach and former Director of Product at ServiceNow. She has 15 years of experience in tech across B2C and B2B product organizations and holds ICF PCC and CPCC coaching credentials. She helps product leaders build executive presence, manage stakeholders, and strengthen delegation and feedback skills.
Based on 45 verified mentee reviews
Do you want to get stronger as a product leader? Do you need to build your executive presence, learn to delegate and deliver feedback, manage stakeholders, and build a strong product strategy? In my 15 years in tech, I learned that none of that is rocket science. I made fast progress in my career in product management and worked at B2C and B2B companies around the world. Most recently, I was a Director of Product at ServiceNow.
WHY LEADERSHIP COACHING?
My own leadership journey was not painless. When I first became a manager, two-thirds of my team quit within a month. I was especially sad because I had not taken that job lightly. And yet, I clearly sucked at it. I took this situation extremely personally, as if my direct reports' departure indicated that I was fundamentally a bad person. The work I did over the next several months taught me a lot about myself, about others, and about leadership. Long story short: three years later, I was already a director with a big team of PMs who enjoyed working for me and were building world-class products.
Good leadership starts with introspection: no books or courses can help you define what kind of leader YOU need to be. Leadership is about being comfortable in your skin. That's why personalized coaching works better than any other tool.
FOCUS AREAS
- Product Leadership
- Executive Presence
- Stakeholder Management
- Delegation & Feedback
- Team performance
MY APPROACH
My coaching practice is deeply rooted in my passion for psychology. As a certified professional coach (ICF PCC & CPCC), I believe that people learn best when they think about their problems and reach their own insights. My role in this process is to ask you questions to help you think, reflect, and find your unique solutions. Unlike many other mentors, I will not give you advice, frameworks, or homework.
5 out of 5 stars
Lite Plan • 4 months
5 out of 5 stars
Great therapeutic experience considering my professional cross-over situation. Every discussion with her helped me bring out a new version of myself, understanding my inner self with outlook of professional workspace. The collaboration with Anna helped me overcome my shortcomings and fear of facing reality. I would definitely recommend.
Lite Plan • 3 months
5 out of 5 stars
Great mentoring from Anna!
Lite Plan • 1.5 years
When I first became a manager, two-thirds of my team quit within a month. This left me with one person …
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Beginning N reached out to me because he wanted to continue to grow in his well-established tech career. He worked …
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You tell Anna your goals. They see exactly what you want to work on before session one.
You meet within days. Anna reviews your application and books your first session, usually within a day or two.
You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.
Anna Peterson
Product Leadership Coach (ex-Director of Product) at ex-ServiceNow, ex-Yandex
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Book a free intro call with Anna
Connect with Anna in a quick call (usually 15-20 minutes)
What's included in the trial?
Every trial is a little different–here's what Anna says about their trial:
We'll meet for a quick call (usually under 30 minutes) where we:
- Break the ice and introduce ourselves
- Discuss your goals and how I can support you
- Coordinate logistics like time zones, meeting frequency, and communication methods