Anna Peterson

Product Leadership Coach (ex-Director of Product) @ ex-ServiceNow, ex-Yandex
15 years in tech | Helping product leaders go from overwhelmed to empowered
United States of America 5.0 (30 reviews) Active today Usually responds in a few hours
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$270 / month

The most popular way to get mentored, let's work towards your goals!

4 calls per month (60min/call)

Unlimited Q&A via chat

Expect responses in 24 hours or less

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Do you want to get stronger as a product leader? Do you need to build your executive presence, learn to delegate and deliver feedback, manage stakeholders, and build a strong product strategy? In my 15 years in tech, I learned that none of that is rocket science. I made fast progress in my career in product management and worked at B2C and B2B companies around the world. Most recently, I was a Director of Product at ServiceNow.

My own leadership journey was not painless. When I first became a manager, two-thirds of my team quit within a month. I was especially sad because I had not taken that job lightly. And yet, I clearly sucked at it. I took this situation extremely personally, as if my direct reports' departure indicated that I was fundamentally a bad person. The work I did over the next several months taught me a lot about myself, about others, and about leadership. Long story short: three years later, I was already a director with a big team of PMs who enjoyed working for me and were building world-class products.

Now, I'm a true believer that good leadership starts with introspection: no books or courses can help you define what kind of leader YOU need to be. Leadership is about your personal brand and being comfortable in your skin. That's why personalized coaching works better than any other tool.

- Product Leadership
- Executive Presence
- Stakeholder Management
- Delegation & Feedback
- Career development
- Team performance

My coaching practice is deeply rooted in my passion for psychology. As a certified professional coach (ICF ACC & CPCC), I believe that people learn best when they think actively about their problems and reach their own insights. Product leadership is largely about interpersonal relationships, which is an area where nobody has expertise. It is an area where one has to engage in introspection to find their own answers. My role in this process is to ask you questions to help you think, reflect, and find your unique solutions. Unlike many other mentors, I will not give you advice ;-)

If you are ready to work hard and think actively — I look forward to working with you!

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What mentees say



5 out of 5 stars

Lite Plan · 
1 month

Anna is a great mentor! She gave me great insights by questioning everything that seemed normal to me the right way. It got me thinking and also changed my own mind to think the same way when reflection. Thank you Anna, you gave me back some balance in my life which I had been searching for a long time.



5 out of 5 stars

Standard Plan · 
1 month

The goal of this mentorship was to strengthen the positioning of our product and strategize the process of realization. The goals were achieved within the set time frame. I highly recommend working with Anna for the following reasons. First of all Anna is a real mentor, which means practically that she is able to put herself in your position, helping you through complex problems through the process of providing you with questions, solutions and resources. She is able to support on both a professional as a personal level. She has a deep understanding of a variety of disciplines such as product strategy, design, team dynamics and psychology. Working with Anna has been a pleasure and I would do it again in the future.



5 out of 5 stars

I came to Anna to get a quick tip on stakeholder management but found so much more! Anna helped me see why workplace communication (stakeholder management, feedback, and team leadership) was difficult for me and how it stemmed from my way of relating to people in general. Seeing these dynamics clearly, I started taking small steps to recreate my relationships at work. Now, when I talk to my team members and stakeholders, I do not use any forced artificial "techniques;" instead, I act authentically, and people definitely feel it. My direct reports say that they love working with me, and my stakeholder relationships improved. Moreover, these changes affected my life outside of work, too: I feel and express a more genuine interest in others.

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