Brenden Fitzgerald

Associate Director of Product Strategy passionate about helping companies evolve their product organizations from output to outcome-driven. My hybrid experience in Product Management, Product Design, Modern Product Development Approaches, and Digital Marketing provides me with a diverse set of skills to support clients in all phases of the product development lifecycle. I am especially skilled and interested in helping companies externalize/align their Product Vision and Strategy through inspiring Product Vision prototypes coupled with a thoughtful strategy for product development (continuous discovery & delivery) and org design, successfully transitioning the work from visioning to versioning.

Professionally I'm driven by a simple yet ambitious statement... “The very best tech-powered companies organize & manage their companies, teams & work drastically different than most. Let’s understand the differences between how the best companies operate vs. most companies. And let’s align our ‘Methods’ to how the best companies operate.”

I've gathered pieces of the puzzle from great authors and books like Inspired, Outcomes Over Output, Continuous Discovery Habits, Measure What Matters, Accelerate, and Team Topologies... among many others. And gained many lessons learned through applying that knowledge with the many clients I've served during their own product journeys, including Ally Bank, Synchrony Financial, Wells Fargo, Care Credit, LPL Financial, to name a few.

And the journey continues...