Hi there, I'm Anitha, a GTM Leader at Amazon (AWS). Over my career I've worked across the full go-to-market arc: I started as an Account Manager managing enterprise accounts, moved into Product Management, and ultimately landed in GTM so I understand how the customer, the product, and the revenue engine all connect. Today I own the full go-to-market motion for products/solutions defining the strategy and building the systems, automations, and AI agents that take launches from positioning to adoption to revenue.

I help people break into and level up in the fast-emerging field of go-to-market engineering. Whether you're a PM pivoting into GTM, an ops/revenue professional going technical, or an engineer moving toward the business side, we'll build a plan specific to your goals. With extensive experience as an Amazon interviewer (7+ years) and having mentored 50+ people through career transitions, I bring active listening, encouragement, and actionable feedback to every session. By understanding your unique background, I'll show you how to stand out to hiring teams across behavioral interviews, product rounds, and portfolio presentations.

As a mentor, I can help you with
→ Transition into GTM / AI go-to-market roles → Build AI-driven GTM workflows — launch mechanisms, adoption motions, revenue systems
→ Apply AI to sales & marketing: agents, enrichment, signal-based routing, automation
→ Translate product launches into measurable adoption and revenue
→ Review your portfolio, resume & CV for technical GTM roles
→ Prep for interviews
→ Understand salary & market expectations for GTM roles
→ Run mock interviews and brainstorm how to become a stronger and more rounded

Send me a message with what you're working toward - a role, a pivot, or a specific skill and we'll map out your next steps.