Daniel Lee

With over 15 years of product management experience in the AdTech industry, I am a seasoned executive who has led global product development teams. I have leveraged the latest in AI and Machine Learning to deliver scalable and innovative solutions for both buy-side and sell-side AdTech customers.

As the VP of Product Management at Emodo, I owned and managed Emodo's data products that power identity, insights, measurement, and audience solutions. In addition, I managed Emodo's DSP and other buy-side solutions. I led a cross-functional team of product managers, data scientists, and solutions engineers, and served as the interim Head of Product and Engineering teams in 2022.

Some of my career highlights include:
As VP of Product, Demand and Data at Ericsson Emodo:
- Led global product development, rebuilding a self-service DSP and Deal Manager that drove high-margin revenue with proprietary audience data.
- Owned data strategy and managed a unified data platform in Databricks, breaking down data silos to greatly enhance AI use cases such as KPI optimization tools, traffic shaping and Dynamic Content Optimization (DCO).

As Sr Director of Data Products at Ericsson Emodo:
- Developed differentiated data products leveraging mobile carrier data for audience and measurement solutions.
- Innovation: created Emodo’s first AI audience solution, Predictive Audiences, in response to privacy changes.
- Launched new insights and analytics platforms, driving efficiency and innovation across data products.
- Collaborated with ICL London to provide data & analytics to the UK Government during the COVID-19 pandemic.

At The Nielsen Company:
- Spearheaded a $20M+ digital ad effectiveness suite, including the Digital Brand Effect, enhancing real-time performance measurement and optimization for mobile and desktop campaigns.
- Developed custom on-device measurement panels in 16 countries and syndicated panels in major markets, significantly advancing mobile media measurement globally.
- Expanded Nielsen’s mobile media products to six new countries, achieving a 30% revenue increase in 2009 and launching a highly successful mobile media planning product with 50% YoY revenue growth.