Sid Kathirvel

Fractional CMO / Chief Growth Officer (CGO) @ Unlock Growth
24 yrs expertise growing businesses + people. Mentor founders & marketers unlock customer-centric strategies.
United Kingdom Active this week
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Services

$290 / month

Work closely with me to help you find growth levers and achieve your stretch goals.

2 calls per month

Unlimited Q&A via chat

Expect responses in 24 hours or less

Hands-on support

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About

I partner with ambitious startups to achieve growth by prioritising strategy over burning cash on wasteful tactics. 🎯vs💸

Sid Kathirvel, with 24 years of experience, is a Strategic Growth Partner and Founder at Unlock Growth, known for transforming startups and scale-ups into successful businesses. Sid's approach blends strategic planning, compelling narratives, and standout tactics to deliver sustained growth and market leadership.

As the former Head of Marketing at Krotos, Sid led the company's expansion and launch of its AI-powered sound software, which is now used by Hollywood studios and content creators worldwide. Sid was instrumental in developing and executing the go-to-market strategy, leveraging growth experimentation to secure swift user base expansion.

In previous roles, Sid doubled year-on-year revenues for Flavours Holidays and Lenses in Glasses, demonstrating his ability to drive exponential business growth across industries. His expertise in growth hacking and optimising customer journeys significantly boosted these companies' inbound leads and overall revenue.

Sid's career highlights include working with major brands like Coca-Cola, Cadbury, NHS, and Unilever, as well as collaborating with leaders from FanDuel, Meta, PayPal, Ogilvy, Hollywood, and Bollywood.

Sid is also a lifelong learner who has completed renowned leadership and growth marketing programmes. He holds an MBA from Robert Gordon University and has pursued continuous professional development in strategy, leadership, and board governance. This dedication to learning ensures he remains at the cutting edge of marketing trends and practices.

With a proven track record of success and a customer-centric approach, Sid Kathirvel is a sought-after partner for businesses looking to unlock their growth potential and achieve lasting success.

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