Hey you, I'm Darinka. 🌟
I'm happy you're here - and I'd love to hear your story!

Are you a founder or leader who already knows what the business needs - but something keeps getting in the way of execution? The delayed decision, the team dynamic that doesn't work, the pressure you're carrying that you can't speak about?
That's exactly where we start.

This is for you if:
✦ There's a co-founder conversation you keep postponing, a team conflict or an investor dynamic that doesn't feel right.
✦ You run the board meeting with a polished deck - and dread the Q&A because inside, you're not sure you have the answers anymore.
✦ The inner self-doubt is still there- and it got even harder to admit.
✦ "I'm so tired- not just of working. Tired in a way that sleep doesn't fix."
✦ You're not really present - at work or at home. Your closest one feels it, and you too.
✦ You're surrounded by people - advisors, investors, team - and still, you can't be completely honest with no one.

What I actually bring:
🧭 The business side: An unconventional perspective built from inside high-pressure tech startups - from early product-market fit and ICP iteration, to turning vision into reality and channelling the right energy into the team. I don't just help you think differently. I help you find the angles no one else is bringing to the table.

🔍 The inner work: I become a sparring partner for your thinking. Together we surface the triggers, patterns, and subconscious blockers quietly running your decisions in the background. We work on those - to unlock the mental clarity and conviction that come from within. Once that's activated, nothing can stop it.

The result: sharper decisions, a calmer operator, and a business that moves.

🧬 My Background
What I've actually been inside:
✦ €70M Series B - a Berlin fintech. Scaling from 200 to 600 employees in 6 months. Doubling the B2B customer base in that window. What you learn in 6 months at that pace takes years to learn elsewhere.
✦ 0-to-1 product launch - from seed fundraising to turning a vision on paper into a real product in market, closing the first B2B customer, and driving 65% product adoption from scratch.
✦ 500K+ user scale-up - leading product and growth across the full journey, from early prototype to a platform with over half a million users.
✦ 90% market share - building a B2B SaaS product that changed how the entire UK healthcare sector manages workforce scheduling.
✦ Nearly 100 people coached through major personal and professional transitions - founders, leaders, and professionals at real crossroads.
✦ My own deep personal transformation - the missing piece that bridges all of the above. Going through my own inner work journey changed not just how I live -but also how I work with every founder.

Did something land with you?
Book a free audit call. It's just a conversation - and it might be the one that changes the direction.