I spent the last 12 years building 0->1 startups across six US, UK, and EMEA industries.

Which was when I realized:
→ You don't need a product to get your first traction.

Yet, most founders tend to think otherwise.

The result?

42% of startups (in reality, even more) fail because they lack product-market fit.

They end up:
→ Wasting over a year building a product that no one wants;
→ Spending >$100k while developing the wrong product;
→ Launching products that gather dust on the shelf.

All to eventually pivot… or worse.

So, I got obsessed with answering one question:
How do you figure out what to build before you build it? (thus saving a ton of $$$)

I did it while:
1) Building a $10M ARR mental health marketplace in Eastern Europe;

2) Helping an R&D team reshape the mobility industry within the largest IPO in the UK;

3) Pivoting a SaaS product to unlock $30M in GMV in EMEA.

These are success stories. The failures are too many to count.

I can't promise you a product-market fit (no one can).

I can promise you one thing: building a product or raising money before getting traction NO LONGER WORKS for most startups.

Sell first, build and fund later.

Book a free mentoring session if you want to learn how.