Doug Simon

Fractional CMO @ Simon Fractional
Fractional CMO & SaaS Growth Mentor | Fix Funnels, Scale Smarter, Win Faster

Services

$180 / month

30-min strategy call + recap to fix ICP, funnel leaks, or GTM misalignment.

1 call per month (30min/call)

Unlimited Q&A via chat

Expect responses in 24 hours or less

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About

If growth feels unpredictable, it usually shows up in ways founders recognize:
- Leads are not closing at the rate you need
- Demo signups and qualified opportunities are lower than expected
- Sales cycles are taking longer than they should
- Customer acquisition costs are climbing without predictable ROI

These are not campaign problems. They are signs of upstream misalignment.

Leads do not close because your ICP is not clearly defined or aligned with sales. Demo requests fall short when prospects do not see their pain addressed. Sales cycles drag when your brand story is not consistent across teams. CAC rises when content and messaging do not match the buyer journey.

I am Doug Simon, a Fractional CMO and SaaS growth mentor. I have been in your shoes as a founder. I built and exited PetCheck Technology, creating a $1.3B SaaS category in pet care. Later, I scaled Kokomo24/7 to $7M ARR by clarifying ICP, sharpening positioning, and aligning go-to-market execution. I know the mix of innovation, pressure, and ambiguity you face because I lived it.

Today, I help SaaS founders, PE-backed leaders, and CEOs strengthen their foundation so growth becomes predictable again. My mentorship is direct, actionable, and built on real-world experience. Together we will:
- Diagnose gaps in ICP, positioning, brand story, and funnel
- Realign these elements with your target persona and buyer journey
- Build a roadmap that turns strategy into measurable results

I bring frameworks like ICP maps, funnel audits, and my BrandScore™ assessment so you leave sessions with tools you can apply immediately. You will not get theory. You will get clarity, accountability, and a partner who translates strategy into growth.

When the foundation is strong, everything downstream works more effectively: acquisition becomes easier, conversion rates improve, retention increases, and sales cycles become shorter.

If you are ready to create clarity and predictable growth, I would be glad to help.