$180 / month
2 calls per month (45min/call)
Unlimited Q&A via chat
Expect responses in 3-4 days
Hands-on support
I help founders and service provides get clear about who they are, what they offer, and why people should care. My work sits at the intersection of brand strategy and psychology — I call it Brand Therapy. I guide people through the blind spots, noise, and confusion that hold their business back, and help them focus on the few things that actually matter.
I’ve spent over a decade building and transforming brands across Europe, Asia, and the U.S. From solo founders to established companies, my role is always the same: bring clarity, cut unnecessary complications, and shape a brand and strategy people can instantly understand. I don’t do fluff. I help people articulate their onlyness — the thing that makes them different and valuable — and then build everything around it.
My mentoring style is simple, direct, and supportive. I ask the right questions, uncover what’s really blocking progress, and help you make decisions with confidence. If you feel stuck, overwhelmed, or unsure how to position yourself or your business, I can help you find clarity fast and turn it into an actionable plan.
5 out of 5 stars
I’ve spent a significant amount of time working with Florian on branding and product thinking for a technology product, and his guidance has been genuinely invaluable. I would highly recommend working with him. His feedback goes far beyond surface-level reactions. He consistently brings thoughtful, structured insight that pushes the work toward clarity, coherence, and stronger decision-making. Florian has a rare ability to balance encouragement with restraint. When building an early-stage concept, it is easy to overbuild, chase premature complexity, or lose the thread of what matters most. He keeps things grounded by asking the right questions about audience, positioning, narrative, and long-term vision, while still protecting the ambition of the idea. His support is highly practical. Our work includes detailed exchanges, clear recommendations, and hands-on mock-ups that respect both design craft and product reality. He also regularly shares relevant examples and references he comes across that map directly to our conversations and the business I am building. That outside perspective helps sharpen the work and expand what feels possible without losing focus. Just as importantly, he challenges assumptions, identifies blind spots, and reframes problems in ways that make the work stronger, not just different. Florian brings a calm, disciplined perspective that creates space for better thinking, better design, and better strategy. Working with him has improved both the product and the way I approach building overall.
Standard Plan • 5 months
Notify me when Florian has new spots
We will send you a quick email if Florian has new open spots for mentorship, and only in that case!
Book a free intro call with Florian
Connect with Florian in a quick call (usually under 30 minutes)
One-off sessions with Florian
One-off sessions are a great option if you're looking for specific advice on a certain topic.
If you're looking for a mentor, and you're just not sure about how this all works – this one is for you. In a casual, …
A focused one-on-one session to bring clarity to your brand and your direction. We’ll look at what’s working, what’s confusing, and what needs to be …
What's included in the trial?
Every trial is a little different–here's what Florian says about their trial:
We'll meet for a quick call (usually under 30 minutes) where we:
- Break the ice and introduce ourselves
- Discuss your goals and how I can support you
- Coordinate logistics like time zones, meeting frequency, and communication methods
