George Beverley MBA

Consultant and Author @ Research for Growth
Mentoring customer insights
United Kingdom Active yesterday

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About

Hi, I’m George Beverley – author, mentor and consultant researcher.

With over 20 years of experience across design, digital marketing, and customer insight, I’ve helped brands of all sizes understand what really matters to their customers – and how to act on it. I recently completed an MBA in Marketing and Digital Transformation, further sharpening my ability to connect research with real-world business impact.

My career began in London’s ad agencies, where I quickly saw that the best creative ideas came from the clearest customer understanding. Since then, I’ve built a career around customer and UX research – blending qualitative depth with commercial relevance. I’ve led projects in value proposition development, persona creation, prototype testing, and message validation. I also write and podcast under The Audience Detective – where I demystify research for business audiences.

As a mentor, I work best with people who are curious, open, and ready to grow – whether you’re just entering the world of customer insight, moving sideways into UX research, or looking to sharpen your impact in a CX role. I take a practical, detective-style approach: part theory, part storytelling, part analysis – all tailored to you. Expect honest feedback, practical frameworks, and a touch of creative flair.

If you’re ready to build confidence, make better decisions with data, or simply want a sounding board from someone who’s been there – let’s talk. Book a session and we’ll take it from there.

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