George Beverley MBA

Hi, I’m George Beverley – mentor, researcher and co-founder of Runway Growth Consulting.

With over 20 years of experience across design, digital marketing, and customer insight, I’ve helped brands of all sizes understand what really matters to their customers – and how to act on it. I recently completed an MBA in Marketing and Digital Transformation, further sharpening my ability to connect research with real-world business impact.

My career began in London’s ad agencies, where I quickly saw that the best creative ideas came from the clearest customer understanding. Since then, I’ve built a career around customer and UX research – blending qualitative depth with commercial relevance. I’ve led projects in value proposition development, persona creation, prototype testing, and message validation. I also write and podcast under The Audience Detective – where I demystify research for business audiences.

As a mentor, I work best with people who are curious, open, and ready to grow – whether you’re just entering the world of customer insight, moving sideways into UX research, or looking to sharpen your impact in a CX role. I take a practical, detective-style approach: part theory, part storytelling, part analysis – all tailored to you. Expect honest feedback, practical frameworks, and a touch of creative flair.

If you’re ready to build confidence, make better decisions with data, or simply want a sounding board from someone who’s been there – let’s talk. Book a session and we’ll take it from there.