Services
$140 / month
Start free, decide later
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1
Free 7-day trial
No charge until day 7. Cancel anytime. -
2
Ongoing calls + chat
2 × 60-min calls per month, unlimited Q&A. Replies in 2 days. -
3
No lock-in
Month to month, no contract.
About
Hi, I’m Heloisa! I spent 7 years as an Engineering Manager at Booking.com and Walmart, where I managed 15 engineers and helped 6 of them get promoted. Now I help engineers get the promotion they deserve and help new managers find their feet.
I’m Dutch-Brazilian, based in the Netherlands, with 20 years in tech. I mentor in English and Portuguese.
>> My mentorship style
- Analytical: No generic formulas. I’ll ask plenty of questions to understand your situation, then we’ll build a plan that fits it.
- Results-driven: You’ll leave every session with a plan, a strategy, or answers.
- A bit goofy: Expect the occasional pop culture or football reference :)
>> How I can help
💪 Getting promoted. Not sure what the next level looks like, or doing the work but not getting recognized? We’ll build a development plan and make your impact visible. Thinking about a lateral move instead? We’ll map your options and the steps to get there.
📊 Moving into management. Curious about the path? We’ll talk honestly about the daily work and what makes a good manager, so you can decide. Already a new manager? I’ll help with the hard parts: setting KPIs, roadmapping, managing underperformance, running incidents, and improving how your team works.
🥳 Landing a role at a big tech company. I’ve hired at Booking.com, so I know what interviewers look for. I’ll review your resume and prepare you for behavioural and leadership interviews. I don’t run technical mock interviews.
🙋♀️ I especially love working with women stepping into leadership. If that’s you, tell me in your application.
Sounds like a match? Start the free 7-day trial and tell me where you’re stuck. We’ll make a plan in our first call.
Get to know Heloisa
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Article 5 min readWhat Promotion Readiness Looks Like in Everyday Work
Drawing on my experience as an Engineering Manager, I'd like to share three behaviors I've observed in successful reports that …
Read more
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Article 5 min readManagement Insights: Managing for the quiet ones
On the verge of becoming a Team Lead (my first management role ever), I was having lunch with the colleague …
Read more
What happens when you start
You tell Heloisa your goals. They see exactly what you want to work on before session one.
You meet within days. Heloisa reviews your application and books your first session, usually within a day or two.
You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.
