Jen McFarland

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About

I’m a marketing strategist and operations director who helps mission-driven women and neurodivergent founders get out of marketing chaos and build systems that make sense.

For 20+ years, I’ve blended CMO-level strategy with operations and tech expertise to help small business owners simplify their message, grow their audience, and build ethical, sustainable marketing that doesn’t burn them out.

I’ve led multimillion-dollar digital projects for the City of Portland, trained hundreds of founders and advisors through federal, state, and local business development programs, and built Women Conquer Business, a consultancy and membership focused on neuro-inclusive, ethical marketing systems.

If you’re tired of generic blueprints, overwhelmed by tools, or constantly overthinking instead of executing, I’ll help you get focused, consistent, and confident.

What you’ll learn working with me:
• Clarify your message and positioning
• Build simple, ethical marketing systems
• Improve your website + SEO to drive results
• Create sustainable visibility habits
• Set up tools, workflows, and automation
• Turn your expertise into leads, clients, and recurring revenue

Why me:
• 20+ years in marketing, SEO, strategy, and digital operations
• Ran major digital transformation projects
• Trained advisors across multiple business support organizations
• Built a membership helping overwhelmed solopreneurs execute consistently
• Featured in the international marketing documentary Click the Link Below
• Known for clear, direct guidance
• Neuro-inclusive, capacity-aware coaching style that meets your brain where it is

I help people just like you move from overthinking to doing.

This is how real progress happens

Mentees who work with a mentor for 3+ months reach their goals 2x faster than those going it alone. Long-term mentorship means fewer false starts, more focused sessions, and support that builds week after week.

97% satisfaction across all mentors

Personalized feedback and growth plans

Trusted by thousands of mentees

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Skills

Marketing Strategy Marketing Operations Digital Marketing B2B Automation SEO Positioning Content Marketing Entrepreneurship Small Business