Kerry Counts

Kerry Counts

CEO/Co-Founder @ Squids Network & Brand World
Switzerland Active this month

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Mentorship Plan

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About

With 30+ years in global marketing and advertising, I’ve built my career across American, British, Canadian, and Swiss markets—breaking through the glass ceiling and going on to lead two agencies in Switzerland. Today, I mentor young women to own their value early, navigate the workplace with confidence, and build careers on their own terms.

I help young women own their value, navigate complexity, and build intentional, impactful careers from the start.

I mentor them to own their value early and navigate the workplace with confidence, clarity, and strategy. Together, we build self-trust, strengthen their voice, and decode how professional environments really work. I guide them to think intentionally about their careers, develop meaningful networks, and advocate for their worth—financially and professionally. We also focus on boundaries, energy, and avoiding burnout, so success feels sustainable. Beyond the job, I encourage them to design a life aligned with their ambitions and values. The goal is simple: help them move faster, think bigger, and stop underestimating their place in the world.

My mentoring style is calm, thoughtful, and practical. I don’t offer hype, rigid frameworks, or pressure to scale. Instead, I help clients see trade-offs clearly, regain confidence in their judgement, and move forward with decisions they can stand behind.

I bring experience in entrepreneurship, communications, and leadership, and I specialise in moments of transition, recalibration, and redesign - not performance pushing.

What I help with:
Owning their value early – building confidence, self-trust, and a strong sense of worth from the start
Finding and using their voice – communicating clearly, assertively, and with impact
Navigating workplace dynamics – understanding how organizations really work and how to move within them
Career strategy – making intentional choices, building relevant skills, and positioning for growth
Personal branding – shaping how they are perceived and recognized professionally
Networking with purpose – building meaningful, authentic relationships that open doors
Advocating for themselves – including salary discussions, promotions, and opportunities
Setting boundaries – managing workload, expectations, and avoiding burnout
Leadership mindset – stepping into responsibility and influence early in their careers
Designing a fulfilling career and life – aligning ambition with personal values and long-term vision.

I welcome the opportunity to support and connect with mentees who are ready to approach their careers with clarity and ambition.

This is how real progress happens

Mentees who work with a mentor for 3+ months reach their goals 2x faster than those going it alone. Long-term mentorship means fewer false starts, more focused sessions, and support that builds week after week.

97% satisfaction across all mentors

Personalized feedback and growth plans

Trusted by thousands of mentees

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Skills

Stategic Clarity Confidence Decision Making Leadership Career Transitions Entrepreneurship Colaboration women in business difficult conversations personal impact personal branding boundry setting Product Management Design Start up Startup working across boarders