Mario Hebert
Growth & Lifecycle Group Lead @ FaireGrowth Marketing Technical Leader
Services
$240 / month
Up to 2 calls per month
Unlimited Q&A via chat
Expect responses in 3-4 days
Flat fee, no hidden costs
7 day free trial! Cancel anytime.
One-off sessions with Mario
One-off sessions are a great option if you’re looking for specific advice on a certain topic.
Introductory Call
If you're looking for a mentor, and you're just not sure about how this all works – this one is for you. In a casual, informal introductory call, a mentor will introduce themselves, show you around the platform, explain how our mentorships work, and explain …
Expert Consultation
Whatever doesn't fit the mold: Get a full hour with a mentor to discuss your needs. Be it help with coding something, creating a software architecture, deciding on a strategy for your business or working in pairs. If you don't know whether what you want …
About
With 25 years of experience in software engineering, data, and marketing. I am sensitive to the complexities and challenges surrounding the intersection of business processes, technology, compliance, and budgets facing marketing organizations.
I have proven expertise in developing strategies and leading teams to deliver large-scale transformation projects. I can effectively collaborate and communicate at all levels to drive positive business outcomes.
I have a track record of developing, mentoring, and motivating diverse, distributed teams through effective leadership, communication, teamwork, and time management skills.
I serve as a mentor on a few mentoring platforms and have served as a growth marketing advisor/consultant to several tech companies.
Areas of expertise:
Marketing: Affiliate Programs, Attribution, Brand Marketing, Content Marketing, Conversion Rate Optimization, Display Ads, Facebook Ads, Other social media ads, Performance Marketing, Podcast Ads, Search Marketing, Sponsored Content
Monetization: Discounting, Monetization Model, Pricing, Upgrade Terms
Retention & Engagement: Activation, Cohort Analysis, Email, Lifecycle Marketing, Notifications, Resurrection, Retention
SEO: Google Search Console, Link Building, On-Page Optimization, SEO Content, SEO Experimentation
Virality: Organic, Referrals
Video: I have helped a company raise money for an Open video platform, built an SSP for video ads (VAST, VPAID, SpringServe), and share a patent in the video ads space.
Highly scalable architecture: I have worked at two of the Comscore top 30 properties (Conde Nast, and TripAdvisor), developing customer-facing web servers using modern web architecture technologies.
I have contributed to a few open-source projects like ethereal (packet sniffer), osCommerce (shopping cart), and Boxee (video streaming). I am on BugCrowd and Kaggle.
I love to travel, I took one year off of work to travel around the world and have visited over 40 countries so far.
