Michelle started her journey by bootstrapping a jewelry retail business with just $700 from her paycheck. Through e-commerce, wholesale, and a brick-and-mortar store, she scaled it to $500,000 in her first full year, relying on a narrow, focused niche and self-taught digital marketing strategies.

Now, with over 12 years in business, Michelle's e-commerce and wholesale operations support her self-employed, relaxed and minimalist lifestyle, allowing her to focus on coaching other entrepreneurs to achieve the same level of freedom and contentment.

Michelle also specializes in building eCommerce brands from the ground up through Shopify and Amazon FBA Brand Setups.

Whether someone has a fully formed idea or just a gut feeling that they’re meant to launch something meaningful, Michelle helps bring that vision to life—step by step. From naming the brand to mapping out the customer journey, she provides clear, confident guidance at every stage.

While most people focus on ads and sales, Michelle knows that success is built in the small, strategic details:

Defining a niche and core message

Choosing the right product and supplier

Setting up the backend: Shopify, domains, and logistics

Crafting a strong brand identity (name, vibe, and voice)

Designing thoughtful packaging and unboxing experiences

Writing high-converting product descriptions

Implementing email flows and automation

Planning ad strategy and campaign launch

Tracking performance beyond vanity metrics.
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Michelle’s approach cuts through the noise and focuses on what actually drives growth. If you’re serious about launching a brand that feels good, looks good, and sells with purpose—book a call and start building with someone who knows what it really takes.