$150 / month
Start free, decide later
Hello! I’m Paula, and I am so pleased you’re here.
I am a senior B2B tech marketing leader with 15 years of experience specialising in marketing strategy and driving predictable revenue within the fast-paced world of technology. Throughout my career, spanning major global players like Palo Alto Networks, Oracle, and IBM, I have focused on building and executing global GTM (Go-to-Market) campaigns that exceed business targets through data-driven growth and operational excellence. Beyond my corporate role, I am deeply passionate about supporting the next generation of talent. For several years, I have been providing career consultation for graduates and early-years professionals at the Henley Business School and the University of Greenwich. My goal is to help you bridge the gap between academic theory and the practical, high-stakes reality of the global tech industry.
How I can help you
Navigating the start of your career can feel overwhelming, especially in a field as technical and rapidly evolving as marketing. Based on my journey, from a Bachelor’s in Journalism in Brazil to an MA in International Marketing in the UK, I can guide you through:
1) Launching Your Tech Career: Understanding the nuances of Cybersecurity, SaaS, and AI to make yourself stand out in a competitive market.
2) CV & Strategy Development: Translating your academic achievements into a narrative that resonates with global recruiters and leadership.
3) Strategic Marketing Fundamentals: Moving beyond "just posting" to mastering demand generation, ABM, and integrated digital strategy.
4) Building a Global Mindset: Leveraging my experience working across AMER, EMEA, and JAPAC regions to help you think and act on a global scale.
A little bit about me
I believe that a successful career is built on curiosity and balance. Outside of work, I am a mother, global explorer, Scouts’ leader, women's football supporter, avid reader. I also bring a multilingual perspective to my mentorship, as I am fluent in Portuguese and English, with advanced Spanish and French.
You tell Paula your goals. They see exactly what you want to work on before session one.
You meet within days. Paula reviews your application and books your first session, usually within a day or two.
You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.
Paula Medeiros
Digital and Growth Marketing at META
Enter your email and we'll let you know when Paula has open spots. You'll also get a link to manage your wishlist – no account needed.
Book a free intro call with Paula
Connect with Paula in a quick call (usually 15-20 minutes)
One-off sessions with Paula
One-off sessions are a great option if you're looking for specific advice on a certain topic.
An introductory call is a simple way to get to know a mentor before committing to ongoing mentorship. This session gives you the chance to …
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Whatever doesn't fit the mold: Get 30 minutes with a mentor to discuss your needs. Be it help with some code, discussing through an issue …
What's included in the trial?
Every trial is a little different–here's what Paula says about their trial:
We'll meet for a quick call (usually under 30 minutes) where we:
- Break the ice and introduce ourselves
- Discuss your goals and how I can support you
- Coordinate logistics like time zones, meeting frequency, and communication methods
