Introductory Call with

An introductory call is a simple way to get to know a mentor before committing to ongoing mentorship. This session gives you the chance to ask questions, talk through your goals, and see whether the mentor’s background, communication style, and approach feel like the right fit for you. It is a low-pressure starting point designed to help you make a more confident decision.

You can use the call to share what you are working on, what kind of support you are looking for, and where you feel stuck right now. It is also a chance to understand how the mentor typically works with mentees, what kind of guidance they can offer, and whether there is a strong mutual fit. The goal is to leave the conversation with more clarity on your next step and whether you want to continue working together.

Hello! I’m Paula, and I am so pleased you’re here.
I am a senior B2B tech marketing leader with 15 years of experience specialising in marketing strategy and driving predictable revenue within the fast-paced world of technology. Throughout my career, spanning major global players like Palo Alto Networks, Oracle, and IBM, I have focused on building and executing global GTM (Go-to-Market) campaigns that exceed business targets through data-driven growth and operational excellence. Beyond my corporate role, I am deeply passionate about supporting the next generation of talent. For several years, I have been providing career consultation for graduates and early-years professionals at the Henley Business School and the University of Greenwich. My goal is to help you bridge the gap between academic theory and the practical, high-stakes reality of the global tech industry.

How I can help you
Navigating the start of your career can feel overwhelming, especially in a field as technical and rapidly evolving as marketing. Based on my journey, from a Bachelor’s in Journalism in Brazil to an MA in International Marketing in the UK, I can guide you through:
1) Launching Your Tech Career: Understanding the nuances of Cybersecurity, SaaS, and AI to make yourself stand out in a competitive market.
2) CV & Strategy Development: Translating your academic achievements into a narrative that resonates with global recruiters and leadership.
3) Strategic Marketing Fundamentals: Moving beyond "just posting" to mastering demand generation, ABM, and integrated digital strategy.
4) Building a Global Mindset: Leveraging my experience working across AMER, EMEA, and JAPAC regions to help you think and act on a global scale.