Portfolio Feedback with

A strong portfolio can open doors, but only if it clearly shows what you can do and why it matters. This MentorCruise session is designed to help you improve how your work is presented, whether you are applying for jobs, pitching clients, or building credibility in your field. If your portfolio feels scattered, outdated, or not quite convincing enough, this session gives you practical feedback on how to strengthen it.

You’ll work with an experienced mentor to review your portfolio through the eyes of a hiring manager, client, or industry peer. Together, you can assess the quality of your project selection, case studies, storytelling, structure, and presentation, and identify what is missing or not landing. The goal is to leave with clearer direction on how to make your portfolio more focused, more compelling, and more effective at creating opportunities.

Hello! I’m Paula, and I am so pleased you’re here.
I am a senior B2B tech marketing leader with 15 years of experience specialising in marketing strategy and driving predictable revenue within the fast-paced world of technology. Throughout my career, spanning major global players like Palo Alto Networks, Oracle, and IBM, I have focused on building and executing global GTM (Go-to-Market) campaigns that exceed business targets through data-driven growth and operational excellence. Beyond my corporate role, I am deeply passionate about supporting the next generation of talent. For several years, I have been providing career consultation for graduates and early-years professionals at the Henley Business School and the University of Greenwich. My goal is to help you bridge the gap between academic theory and the practical, high-stakes reality of the global tech industry.

How I can help you
Navigating the start of your career can feel overwhelming, especially in a field as technical and rapidly evolving as marketing. Based on my journey, from a Bachelor’s in Journalism in Brazil to an MA in International Marketing in the UK, I can guide you through:
1) Launching Your Tech Career: Understanding the nuances of Cybersecurity, SaaS, and AI to make yourself stand out in a competitive market.
2) CV & Strategy Development: Translating your academic achievements into a narrative that resonates with global recruiters and leadership.
3) Strategic Marketing Fundamentals: Moving beyond "just posting" to mastering demand generation, ABM, and integrated digital strategy.
4) Building a Global Mindset: Leveraging my experience working across AMER, EMEA, and JAPAC regions to help you think and act on a global scale.