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Richard Anning

Founder @ Mean Decisions
Ecommerce Growth Consultant | Gain Confidence In Your Decisions
United Kingdom 5.0 (1 review) Active yesterday Usually responds in half a day

Services

$410 / month

Your personal growth engine: 4 deep dive calls, ready made templates, fast Q&A and dedicated support

4 calls per month (60min/call)

Unlimited Q&A via chat

Expect responses in 24 hours or less

Hands-on support

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About

Experienced ecommerce growth consultant. I deliver clear insights into the root causes and best next steps to give founders confidence in their decisions.

I've built and scaled x2 ecommerce businesses and now enjoy helping others to do the same. I work with ecommerce founders as an 'in the weeds' advisor to help you overcome obstacles and stay motivated.

I focus on building simple, reliable data & insight dashboards to support decision-making that remove some of the questions and blank spots that cause growth to stall, cash to burn and hair pulling.

Building a business can be challenging but you don't have to go it alone.

Typical areas of focus
- Working with Founders and smaller teams who are wearing a lot of hats
- Paid Ad performance across Google, Meta, TikTok,
- Site CRO & inventory optimisation
- CRM - Campaigns, Automations, loyalty
- Data and insights - KPIs, reports and insight generation
- Operational excellence - workflow design & SOPs

Outcomes & Deliverables during our sessions
- Root cause mapping that supports fast feedback loops that turn noise into signals
- Clear go or no-go decisions using a simple scorecard for products, channels, and tests
- Measurable de-risking of spend through pre-mortems, guardrails, and checkpoint reviews
- Async reviews and feedback to maintain momentum and unblock resources between calls

From product sourcing and marketing to logistics and customer service, I can help you navigate every aspect of building your online store.

If you want to chat through some questions, ideas or general feedback on your challenges please get in touch!


What mentees say

adam

Adam

5 out of 5 stars

Standard Plan · 
1 month

Richard promised clarity and traction, and he delivered. We used his playbook to pinpoint the Etsy SKUs that actually slap, then pushed them hard—clicks shot up 8×, add-to-carts followed, and the like count exploded. The data’s crystal-clear on what wins and what flops, so scaling next month feels way less like guesswork. Solid coaching, zero fluff.


This is how real progress happens

Mentees who work with a mentor for 3+ months reach their goals 2x faster than those going it alone. Long-term mentorship means fewer false starts, more focused sessions, and support that builds week after week.

  • 97% satisfaction across all mentors
  • Personalized feedback and growth plans
  • Trusted by thousands of mentees
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