Richard Anning
Quick Responder

Richard Anning

Founder @ Mean Decisions
5.0
(3 reviews)
Ecommerce Growth Consultant | Gain Confidence In Your Decisions
United Kingdom Active today Usually responds in half a day

Services

$410 / month

Your personal growth engine: 4 deep dive calls, ready made templates, fast Q&A and dedicated support

4 calls per month (60min/call)

Unlimited Q&A via chat

Expect responses in 24 hours or less

Hands-on support

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About

Experienced ecommerce growth consultant. I deliver clear insights into the root causes and best next steps to give founders confidence in their decisions.

I've built and scaled x2 ecommerce businesses and now enjoy helping others to do the same. I work with ecommerce founders as an 'in the weeds' advisor to help you overcome obstacles and stay motivated.

I focus on building simple, reliable data & insight dashboards to support decision-making that remove some of the questions and blank spots that cause growth to stall, cash to burn and hair pulling.

Building a business can be challenging but you don't have to go it alone.

Typical areas of focus
- Working with Founders and smaller teams who are wearing a lot of hats
- Paid Ad performance across Google, Meta, TikTok,
- Site CRO & inventory optimisation
- CRM - Campaigns, Automations, loyalty
- Data and insights - KPIs, reports and insight generation
- Operational excellence - workflow design & SOPs

Outcomes & Deliverables during our sessions
- Root cause mapping that supports fast feedback loops that turn noise into signals
- Clear go or no-go decisions using a simple scorecard for products, channels, and tests
- Measurable de-risking of spend through pre-mortems, guardrails, and checkpoint reviews
- Async reviews and feedback to maintain momentum and unblock resources between calls

From product sourcing and marketing to logistics and customer service, I can help you navigate every aspect of building your online store.

If you want to chat through some questions, ideas or general feedback on your challenges please get in touch!

What mentees say

5 out of 5 stars

Over the last 3 months we moved from a marketplace to our own site, and the results were night-and-day. The biggest unlock was Richard’s mentorship. Solutions-first. Even when our products or setup weren’t perfect, he always brought practical options we wouldn’t have thought of ourselves. Full-stack support. He’s hands-on across site UX, Meta/TikTok/Google ads, and email/CRM—so messaging and the purchase journey stay consistent end-to-end. Direct + actionable. His advice is clear and useful—whether via text or on a call. I couldn’t always execute everything right away due to time, but the guidance still paid off. Transferable impact. I applied his playbooks to other businesses too, which boosted my income and pushed my career forward. Real ROI. He saved us time and money by steering us away from unprofitable rabbit holes and toward what actually moves the needle. If you’re in a spot like we were, I strongly recommend working with Richard. He’ll guide you, keep you focused, and help you scale faster.

adam

Adam

Standard Plan • 3 months

Adam wrote 1 more review for the same mentorship

5 out of 5 stars

Richard promised clarity and traction, and he delivered. We used his playbook to pinpoint the Etsy SKUs that actually slap, then pushed them hard—clicks shot up 8×, add-to-carts followed, and the like count exploded. The data’s crystal-clear on what wins and what flops, so scaling next month feels way less like guesswork. Solid coaching, zero fluff.

adam

Adam

5 out of 5 stars

Richard has full knowledge of the e-commerce business in all industries. Amazing. I never thought that one person could know so much. I was very impressed. Will do more calls with him soon.

Furkat

Furkat

Session: Work Review