I’ve spent 15+ years building and scaling revenue across digital advertising, programmatic media, and strategic partnerships in the US and LATAM markets.
Most of my career has been at the intersection of two things that don’t always go together: deep market knowledge and the ability to build from scratch. At Amazon Ads and Criteo, I led enterprise partnerships, opened new revenue lines, and helped brands and agencies navigate complex programmatic ecosystems — from CTV and retail media to privacy-first, post-cookie strategies.
I specialize in helping professionals and companies that are trying to figure out how to grow in ad tech — whether that’s understanding how programmatic really works, how to enter the LATAM market, how to structure a BD or partnerships function, or how to position themselves for senior roles in the industry.
If you’re a founder trying to build an ads business, a marketer wanting to understand the programmatic ecosystem, or a professional navigating a career move in ad tech — I’ve been there, and I can help you think it through.
I can help you with:
∙ Programmatic & CTV strategy
∙ Business development and partnership frameworks
∙ LATAM market entry and go-to-market
∙ Career growth in ad tech and digital media
∙ Building revenue motions from zero