$200 / month
2 calls per month (60min/call)
Unlimited Q&A via chat
Expect responses in 24 hours or less
Hands-on support
I've been a PM at Meta for almost 5 years with a background as a tech startup founder with successful exit.
At Meta, I've led teams of 20+ engineers and driven international product rollouts across multiple markets. I have experience working in both payments/payment infrastructure and on the ads side — two of the most technically complex and high-stakes product domains in tech. In addition, I've PM'd for several consumer products across Gaming, Dating, Reels, and Stories. I regularly engage with Meta VPs, driving and landing product vision and strategy for the products I own. Extensive experience planning and leading design sprints, engineering war rooms, and user research sessions.
My biggest strength is the 0-to-1 problem: taking a product from idea to launch. I've done it inside one of the world's largest companies and as a founder with no resources and no safety net. I know what it takes to build go-to-market and launch strategy that actually works — not just on paper.
I'm deeply data-driven. I've spent years analyzing both qualitative and quantitative signals to sharpen product sense, prioritize ruthlessly, and make the case for the right bets to senior leadership.
Before Meta, I founded a startup in Latin America. Before that, Industrial Engineering at Georgia Tech — which trained me to think in systems, trade-offs, and first principles.
I mentor on: breaking into PM at top tech companies · product strategy and roadmapping · 0-to-1 product development · go-to-market and launch planning · leading cross-functional teams · working with senior stakeholders · payments and ads products · international expansion and emerging markets
Notify me when Ruby has new spots
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Book a free intro call with Ruby
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One-off sessions with Ruby
One-off sessions are a great option if you're looking for specific advice on a certain topic.
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What's included in the trial?
Every trial is a little different–here's what Ruby says about their trial:
We'll meet for a quick call (usually under 30 minutes) where we:
- Break the ice and introduce ourselves
- Discuss your goals and how I can support you
- Coordinate logistics like time zones, meeting frequency, and communication methods