Tanya Vasileva

Senior Product Manager @ Setters (ex Pipedrive, Semrush)
5.0 (4 reviews) Active 4 months ago
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About

Hi, I'm Tanya. 8 years back, I was steering the ship as Head of Marketing in the cultural sector, orchestrating promoting concerts for icons like Madonna and Aerosmith. Climbing up to a director's role, I then made a savvy leap into the IT. Within 6 months, I took a lead role in the development of an innovative product, took the bold step of relocating to Europe, and even got a degree in data analysis and AI/ML. Now, I'm at the helm of the most successful product in a unicorn company.

My mantra? I am bold, curious, and I love working with highly engaged and high-performing teams. That's exactly why I'm here – to foster more exceptional PMs and innovative products globally. I want to have a great company!

Tanya stands at the forefront of product innovation at Pipedrive, where her passion for customer satisfaction meets her expertise in AI-driven solutions. Her journey is underpinned by a solid foundation in data analysis, enabling her to translate complex data into compelling product features that resonate on a global scale. Tanya's acumen in AI is not just about leveraging technology but about crafting experiences that anticipate customer needs and set new benchmarks in both B2B and B2C markets.

With 10 years of experience in Product and Marketing roles in leading international companies, Tanya is an expert on both topics, bringing them together to help drive business growth through customer engagement.

Speaker sTARTUp Day, Touch Digital Summit Tbilisi, B2B Sence, Product Sence.
Contributor Jeff Bullas blog, Street Fight Mag about SEO strategies, Growth Product Management, AI

Still not replaceable by an algorithm


What mentees say

Sofia

Sofia

5 out of 5 stars

Session

Had a first session with Tanya today and was truly impacted by her inspiring energy. I'm still in my transition period, so she helped me to identify the improvement areas and we came up with the list of action points together. If you are a switcher and looking for a mentor - look no further. Looking forward for the upcoming sessions with her!

Sofia

Sofia

5 out of 5 stars

Session

Had a first session with Tanya today and was truly impacted by her inspiring energy. I'm still in my transition period, so she helped me to identify the improvement areas and we came up with the list of action points together. If you are a switcher and looking for a mentor - look no further. Looking forward for the upcoming sessions with her!


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Skills

Conversion Rate Optimisation Experimentation Process Growth Hacking Onboarding AI ML Data Analysis Product Management