Services
$300 / month
Start free, decide later
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1
Free intro call
No card needed to book. -
2
Ongoing calls + chat
2 × 60-min calls per month, unlimited Q&A. Replies in 24 hours or less. -
3
No lock-in
Month to month, no contract.
About
I’m the author of The SaaS Email Marketing Playbook and a lifecycle strategy consultant for product-led SaaS companies.
I help founders and growth leaders figure out where lifecycle can make the most impact across onboarding, activation, conversion, retention, and expansion, and what to prioritize next.
I’ve worked with 20+ SaaS companies. At LANDR, I built the lifecycle program that contributed to 4x revenue growth.
I can help with:
• Lifecycle strategy and prioritization
• Onboarding and activation
• Trial-to-paid conversion
• Retention and churn
• Expansion and monetization
• Lifecycle email and automation
• Customer journey analysis
If you’re trying to understand where users are getting stuck or what lifecycle should focus on next, book an intro call.
What mentees say
5 out of 5 stars
Working with him has been great! He comes to every call prepared and gives amazing feedback. We have worked together to prepare for interviews and now that I’ve landed a new job, he’s helping me navigate a new role. It has been very helpful having someone who can identify the gaps in my growth and offer new perspectives. He is also very encouraging and supportive!
Schesly
Standard Plan • 1 month
Get to know Étienne
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LinkTable of Contents | The SaaS Email Marketing Playbook
Table of contents for The SaaS Email Marketing Playbook by Étienne Garbugli.
Read more
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LinkThe Train Track Methodology - SaaS Playbook
Most lifecycle programs message users based on time or arbitrary thresholds, not actual user state.
Read more
What happens when you start
You tell Étienne your goals. They see exactly what you want to work on before session one.
You meet within days. Étienne reviews your application and books your first session, usually within a day or two.
You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.
