Hi, I'm Yaron. Twenty years ago I thought being a good engineer was enough. Two decades later — after leading teams at Meta and others — I know the real leverage is helping people do their best work: through honest feedback, through kindness, through clear expectations.
I've spent two decades in engineering across small and large companies, most recently as an Engineering Manager at Meta. I've rolled out Scrum and other agile practices at multiple organizations, and I've built, scaled, and repaired engineering teams. Along the way I've learned that almost every hard engineering-leadership problem is actually a human one wearing a technical costume.
** MY SPECIALTIES **
– Giving the kind of feedback that actually changes behavior (without burning the relationship)
– Hiring and retention: what to look for, what to ask, how to keep the people you fought to get
– Scaling teams past the 10-person cliff — when the things that worked stop working
– Running 1:1s that surface real problems, not status updates
– Performance reviews, promotion packets, and career-ladder conversations
– Building cohesive teams across time zones, cultures, and backgrounds
– Leading with kindness — which is not the same as being nice
** WHO I WORK BEST WITH **
– New or aspiring EMs making the IC-to-manager leap and wondering if they made a mistake
– Mid-level EMs stuck between people work and delivery work, trying to do both well
– Senior EMs and Directors scaling teams, handling hard people decisions, or rebuilding after a rough patch
** WHAT YOU'LL GET **
I'll push you to turn every session's insight into an action before we hang up. I'm direct when it's useful, patient when it isn't, and I'll tell you the thing you already know but haven't said out loud yet. I take mentoring seriously — this is not a side hobby.
Sessions in English or Hebrew. I work long-term (MentorCruise's 3+ month format suits how I coach) but I'm happy to start with a free intro call to see if we click.
Let's talk.