Yuce Zerey

Are you ready to stop just playing the game and start changing it?

I am a visionary growth leader who has spent over two decades building and scaling some of the world's most recognizable brands. My career has been on the front lines of digital and brand transformation at global giants like The Coca-Cola Company, Unilever, Turkish Airlines, and the e-commerce powerhouse Hepsiburada.

I've been the Chief Marketing Officer responsible for the entire marketing ecosystem—from brand strategy and data science to performance marketing and UX. I've led digital transformation across vast, complex regions for Unilever. I've built and managed the "Social @ the Heart" integrated marketing communication process at Coca-Cola and served on the company's Global Social Enterprise Steering Committee.

Today, I dedicate my expertise to fueling the next wave of innovation. I serve as the Vice Chairman of the Board at FUPS, where I was instrumental in its evolution from a fintech startup to a fully licensed bank. I also guide strategy as a board member for the gaming company imaginite Studios and the startup launchpad Wise & Rise. Through my own venture, Growingo, I help businesses unlock their full potential and build sustainable growth strategies in a chaotic digital age.

As your mentor, I will help you:

Master Growth & Marketing: Move beyond theory. Learn the strategic frameworks I’ve used to drive massive customer acquisition, market share growth, and brand dominance in hyper-competitive industries.

Lead with Vision: Develop the board-level acumen and leadership presence to drive transformation, whether you're in a global corporation or a dynamic startup.

Navigate Corporate & Startup Worlds: Leverage my unique experience on both sides of the table. I can help you thrive in complex multinational structures or scale a disruptive new venture from the ground up.
Build Your "Unfair Advantage": I will share my playbook on everything from e-commerce and digital transformation to building high-performance teams and creating integrated marketing machines that deliver results.

My mission is to help ambitious leaders and entrepreneurs catalyze positive change and build ventures that matter. If you are serious about accelerating your professional journey and making a significant impact, let's connect. Together, we'll craft your roadmap to success.