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Marketing and brand executive with 15+ years of experience leading consumer growth, Go-To-Market strategy, and integrated brand activation across sports, fintech, and global consumer brands including Nike, Klar, PepsiCo, and Mars.

Currently serving as Head of Marketing & Brand Strategy at Klar, leading enterprise marketing initiatives across brand, product marketing, communications, partnerships, media, and consumer and commercial growth.

Experienced managing large-scale omnichannel campaigns, cross-functional organizations, agency ecosystems, and marketing investment strategies that drive both commercial performance and long-term brand equity.

Previously spent more than a decade at Nike leading category and brand initiatives across Football, Running, Women’s, Lifestyle, and Sport Performance categories throughout Mexico, Latin America, and the United States.

Former NCAA Division I athlete focused on building culturally relevant brands, high-performance teams, and consumer experiences that connect sport, culture, and business growth.