Sofia Holden

Head of Marketing & Brand Strategy @ Klar | Former Nike, Mars, PepsiCo
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5.0
(17 reviews)
Marketing and brand executive with 15+ years of experience leading consumer growth and brands
Mexico
Speaks English and Spanish
Active this week Usually responds in a few hours

Services

$350 / month

Increased frequency of calls, strategic guidance, and a consultancy approach.

2 calls per month (45min/call)

Unlimited Q&A via chat

Expect responses in 2 days

Hands-on support

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About

Marketing and brand executive with 15+ years of experience leading consumer growth, Go-To-Market strategy, and integrated brand activation across sports, fintech, and global consumer brands including Nike, Klar, PepsiCo, and Mars.

Currently serving as Head of Marketing & Brand Strategy at Klar, leading enterprise marketing initiatives across brand, product marketing, communications, partnerships, media, and consumer and commercial growth.

Experienced managing large-scale omnichannel campaigns, cross-functional organizations, agency ecosystems, and marketing investment strategies that drive both commercial performance and long-term brand equity.

Previously spent more than a decade at Nike leading category and brand initiatives across Football, Running, Women’s, Lifestyle, and Sport Performance categories throughout Mexico, Latin America, and the United States.

Former NCAA Division I athlete focused on building culturally relevant brands, high-performance teams, and consumer experiences that connect sport, culture, and business growth.

What mentees say

5 out of 5 stars

Sofia is incredible. She truly CARES and that's so apparent in her mentorship. Incredible insights, incredible person. A++. THANK YOU, SOFIA!!

Jack

Jack

Standard Plan • 6 months

5 out of 5 stars

Sofia is an incredible mentor. I have never had a professional mentor before, so I wasn't quite sure what to expect. But I was impressed by her experience, and as soon as we had our first session I knew I was in good hands. From strategic guidance to growth & career goals, and even sometimes just a bit of a 'therapeutic' session, we covered all kinds of ground. I feel much more confident in my storytelling and presenting/pitching in a corporate environment. Highly recommend!

Alice

Alice

Lite Plan • 1 year

5 out of 5 stars

Sofia is very honest and direct with her feedback. She's great at strategic and high-level advice. I will seeking her out again when I need some more strategic support.

Asha

Asha

Lite Plan • 1 month

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