Go-to-Market Strategy Power Hour: Turn your go-to-market challenges into a clear, actionable growth plan

with Ikram Guerd

Have a great product but need clarity on how to bring it to market—or accelerate growth? This focused 60-minute strategy session is designed for founders and startup leaders who want … Read more

1 hour Book a time instantly

Continue to booking – $199

Ikram Guerd

MedTech Leader, General Manager & CMO

$199 one session

Continue to booking

Scheduling conflict? No-show? Cancel session & get your money back instantly.

Only 4 spots left

About this session

Have a great product but need clarity on how to bring it to market—or accelerate growth?

This focused 60-minute strategy session is designed for founders and startup leaders who want an experienced outside perspective on a specific go-to-market challenge.

Depending on your needs, we can work on:
• Defining your ideal customer and priority segments
• Sharpening your positioning and value proposition
• Building or refining your go-to-market strategy
• Prioritizing the right channels and partnerships
• Developing your launch or market-entry approach
• Turning early pilots into commercial traction
• Aligning marketing and sales activities
• Identifying GTM gaps, risks, and opportunities
• Prioritizing what to do next with limited time and resources

I bring 20+ years of experience across marketing, healthcare, MedTech, startups, and commercialization, from global organizations to bringing innovative products into the U.S. market and advising early-stage companies on their growth strategies.

Bring me your plan, your GTM challenge, and we’ll use the hour to pressure-test your assumptions, identify priorities, and turn them into practical next steps.

Best for: Early-stage founders, startup leaders, and healthcare/MedTech/FemTech innovators preparing to launch, enter a new market, or accelerate commercial traction.

Your mentor

👋 Hi there,
I help ambitious professionals and founders turn experience, ideas, and uncertainty into a clear path forward.

With 20+ years of experience across healthcare, MedTech, FemTech, diagnostics, and consumer marketing, I’ve built my career between Europe and the U.S., from global companies such as Procter & Gamble and Danaher to leading the U.S. commercialization of an innovative women’s health MedTech startup.

Today, I work with startups and healthcare innovators on go-to-market strategy, positioning, commercialization, U.S. market entry, and growth. I’m also passionate about helping professionals navigate their own careers—whether that means stepping into leadership, transitioning into healthcare, moving from corporate to startup, building a personal brand, or figuring out what comes next.

Having mentored 100+ professionals worldwide, I know that the most valuable mentoring goes beyond generic career advice. My approach is practical, candid, and action-oriented. We’ll identify where you want to go, what may be holding you back, and the concrete steps that can move you forward.

I can particularly help you with:

• Career strategy, transitions, and leadership growth
• Marketing, brand, and go-to-market strategy
• Breaking into or advancing within healthcare, MedTech, and FemTech
• Moving from corporate environments to startups or vice versa
• U.S. market entry and navigating European vs. U.S. business environments
• Startup positioning, commercialization, and early-stage growth
• Personal branding, networking, interviews, and executive communication
• Building confidence and clarity around your next professional move

I’ve built a career across countries, industries, company sizes, and leadership roles, so I understand that careers are rarely linear. Sometimes you need a strategy. Sometimes you need a sounding board. And sometimes you need someone who will challenge your assumptions and help you take the next step.

If you’re looking for a mentor who combines strategic thinking with practical, real-world experience, I’d be happy to work with you.

Frequently asked questions

What exactly is a session?

A session is a focused one-on-one call with your mentor. Use it to get feedback, work through a specific problem, review your work, or get unstuck. You reserve up to 1 hour of their time.

How do I pick a time?

After checkout you pick a slot from Ikram's live availability, and it's confirmed on the spot.

How does the session take place?

Sessions happen over video call. Your mentor shares the meeting link ahead of time, so all you need is a quiet spot and a stable connection.

Can I reschedule?

Yes, up to 24 hours before the session. Message your mentor and find a new time that works for both of you.

What if my mentor doesn't show up?

You're protected. If a mentor is a no-show, it takes one click to cancel and get your money back, no questions asked.

How do refunds work?

You pay securely by card at checkout. If the session can't go ahead, you can cancel and get your money back instantly from your dashboard.

Still have questions? Visit our Help Center.