Level Up with Product Design Leadership & Business Thinking with

Hi, nice to meet you! I started my career as a visual designer and grew into a Staff-level product design leader, with over a decade of experience shaping onboarding, activation, and growth at companies like Meta, GoodRx, and Gusto. Along the way, I learned how to navigate roadblocks, secure early leadership buy-in, and guide cross-functional partners through ambiguity. My goal in these sessions is to help you unblock your career path and step into design leadership with clarity and confidence.

In a 60-minute session, we may cover (depending on your needs and tenure):
• Your aspirations, goals, and career timeline
• Current roadblocks or career stagnation and how to overcome them
• Portfolio review with actionable, recruiter-ready feedback
• A high-level plan for creating a compelling, use-case portfolio piece
• Frameworks, design thinking tools, and business strategy approaches to grow your influence
• How to shape ambitious visions, communicate upward, and build leadership presence
• Concrete strategies to map goals into a feasible, motivating career plan

Career strategy is rarely a one-time conversation—it often takes several sessions to build confidence, frameworks, and momentum (much like coaching or therapy). If that resonates, we can discuss and design an ongoing plan together.

😁 Hi, I’m Gueayea! I’m a Staff-level product designer who specializes in growth, onboarding, and activation. At Gusto, I’ve led high-impact initiatives that drove measurable lifts in payroll onboarding, product adoption, and multi-product expansion. My background also includes scaling design systems across products at Meta and GoodRx.

I bring a mix of strategic vision, product thinking, and cross-functional leadership. I’ve led ambitious initiatives where success hinged on translating ambiguous business goals into clear design strategies—then presenting those visions early to leadership to drive alignment and secure buy-in. I thrive at guiding partners through complexity, building momentum, and ensuring design has a seat at the strategy table.

👉 If you’re new to product design, I can help you:
• Break into the field and land your first role
• Shift careers into product design
• Build a strong portfolio and prepare for interviews
• Strengthen product thinking and product shaping skills
• Establish frameworks to succeed in your first role
• Grow both hard and soft skills with confidence
👉 If you’re aiming to level up into senior, staff, or lead roles, I can help you:
• Craft compelling visions and secure early leadership buy-in
• Communicate user and business needs to stakeholders effectively
• Drive alignment across product, engineering, and leadership teams
• Design complex, scalable systems that serve multiple teams
• Facilitate design thinking workshops that guide product direction
• Make trade-offs that balance feasibility with holistic product scope
• Leverage research and data to inform strategy and reduce gaps
• Build presence, storytelling skills, and influence as a design leader

✨ My goal as a mentor is to help you not only sharpen your design craft, but also step into the role of a true product and business partner—ready to influence, inspire, and lead.