U.S. Market Entry for Healthcare Startups Part 1: Turn your U.S. ambitions into a focused, actionable market-entry strategy

with Ikram Guerd

Ready to bring your healthcare innovation to the U.S. but unsure where to start, or how to navigate such a complex market? This focused 60-minute strategy session is designed for … Read more

1 hour Book a time instantly

Continue to booking – $199

Ikram Guerd

MedTech Leader, General Manager & CMO

$199 one session

Continue to booking

Scheduling conflict? No-show? Cancel session & get your money back instantly.

Only 4 spots left

About this session

Ready to bring your healthcare innovation to the U.S. but unsure where to start, or how to navigate such a complex market?

This focused 60-minute strategy session is designed for international healthcare startups exploring, preparing for, or already entering the U.S. market.

Depending on your needs, we can work on:
• U.S. market opportunity and readiness
• Customer and market segmentation
• Positioning and value proposition for U.S. stakeholders
• Go-to-market and commercialization strategy
• Early adopters, pilots, and reference sites
• Distribution, partnerships, and channel strategy
• Healthcare ecosystem and stakeholder mapping
• Marketing, KOL engagement, and market development
• Key differences between European and U.S. commercialization
• Priorities, potential barriers, and next steps

I bring 20+ years of healthcare experience across MedTech, diagnostics, marketing, and startups, including nearly a decade working in the U.S. healthcare ecosystem. I’ve led the U.S. market entry and commercialization of European healthcare innovation and now advise startups on U.S. go-to-market, partnerships, pilots, positioning, and growth.

Bring your biggest U.S. market-entry questions. We’ll use the hour to challenge assumptions, identify priorities, and define practical next steps.

Best for: International MedTech, FemTech, Digital Health, diagnostics, and healthcare startups considering or actively pursuing U.S. expansion.

Your mentor

👋 Hi there,
I help ambitious professionals and founders turn experience, ideas, and uncertainty into a clear path forward.

With 20+ years of experience across healthcare, MedTech, FemTech, diagnostics, and consumer marketing, I’ve built my career between Europe and the U.S., from global companies such as Procter & Gamble and Danaher to leading the U.S. commercialization of an innovative women’s health MedTech startup.

Today, I work with startups and healthcare innovators on go-to-market strategy, positioning, commercialization, U.S. market entry, and growth. I’m also passionate about helping professionals navigate their own careers—whether that means stepping into leadership, transitioning into healthcare, moving from corporate to startup, building a personal brand, or figuring out what comes next.

Having mentored 100+ professionals worldwide, I know that the most valuable mentoring goes beyond generic career advice. My approach is practical, candid, and action-oriented. We’ll identify where you want to go, what may be holding you back, and the concrete steps that can move you forward.

I can particularly help you with:

• Career strategy, transitions, and leadership growth
• Marketing, brand, and go-to-market strategy
• Breaking into or advancing within healthcare, MedTech, and FemTech
• Moving from corporate environments to startups or vice versa
• U.S. market entry and navigating European vs. U.S. business environments
• Startup positioning, commercialization, and early-stage growth
• Personal branding, networking, interviews, and executive communication
• Building confidence and clarity around your next professional move

I’ve built a career across countries, industries, company sizes, and leadership roles, so I understand that careers are rarely linear. Sometimes you need a strategy. Sometimes you need a sounding board. And sometimes you need someone who will challenge your assumptions and help you take the next step.

If you’re looking for a mentor who combines strategic thinking with practical, real-world experience, I’d be happy to work with you.

Frequently asked questions

What exactly is a session?

A session is a focused one-on-one call with your mentor. Use it to get feedback, work through a specific problem, review your work, or get unstuck. You reserve up to 1 hour of their time.

How do I pick a time?

After checkout you pick a slot from Ikram's live availability, and it's confirmed on the spot.

How does the session take place?

Sessions happen over video call. Your mentor shares the meeting link ahead of time, so all you need is a quiet spot and a stable connection.

Can I reschedule?

Yes, up to 24 hours before the session. Message your mentor and find a new time that works for both of you.

What if my mentor doesn't show up?

You're protected. If a mentor is a no-show, it takes one click to cancel and get your money back, no questions asked.

How do refunds work?

You pay securely by card at checkout. If the session can't go ahead, you can cancel and get your money back instantly from your dashboard.

Still have questions? Visit our Help Center.