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How to become a SEO Specialist

Becoming a SEO Specialist is an in-demand career path. It requires deep expertise in SEO and a strong network to carry you along. Here are some resources to help you on your journey.

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Why should you become a 
SEO Specialist?

Demand for experts in SEO is growing rapidly. Companies are looking for people with deep expertise in the field of SEO to help them build their products and services.

As a result, SEO Specialists are in high demand and command high salaries. According to leading sources, the median salary for a SEO Specialist is $50,000 and a senior SEO Specialist can earn up to $85,000. Even entry-level positions can command great salaries.

No wonder that interest in a career in SEO is growing rapidly. Explore the resources below to learn more about how to become a SEO Specialist.

Table of Contents

Best books to build SEO understanding.

A well-written and thorough book can be an amazing path to build deeper understanding and also act as a handbook as you discover the internet's vast resources.

These are our and our experts top picks to get started building career-relevant skills.

Search Engine Optimization: An Hour a Day Gradiva Couzin

Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, de…

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Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray.

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SEO For Dummies

Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?"

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How to Get to the Top of Google: The Plain English Guide to SEO Tim Kitchen

***Comes With FREE Bonuses Worth Over £400 Including An Expert SEO Review, Further Video Training And Rank Tracking Software. This book has taught more than 10,000 business owners, Marketing Managers, marketing students and even professional marketing agency staff how to increase the ranking of any website: #1 in Advertising #1 in Web Marketing #1 in Sales and Marketing #1 in E-Commerce

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Local SEO Secrets: 20 Local SEO Strategies You Should be Using NOW

Roger Bryan is an investor, bestselling author, and sought after Enterprise SEO Consultant. He has run Local Marketing Campaigns for some of the world’s largest companies, including Microsoft's© Partner Program, Goodwill Industries, MedStar Health, and over 1,000 companies of various sizes. He is best known for his work in the non-profit sector, where he's helped raise more than $150,000,000.<…

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The Art of SEO: Mastering Search Engine Optimization

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape N…

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Courses to deepen your SEO skills.

These days, courses are no longer a sequence of videos. They are usually accompanied by projects and a learning community, keeping you accountable and on the path.

Our experts recommend these courses, from free selections to paid programs.

SEO Strategy 2024. SEO training to Unleash Career Potential!

Become an expert in Search Engine Optimization. Master the best SEO tools and take a chance to land your dream job!
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SEO Training: Google SEO, Mobile SEO, Content, Wordpress SEO

SEO Training | Improve Your Website Rank with Search Engine Optimization | Mobile, Google SEO, Local SEO, Wordpress SEO
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SEO 2024: Complete SEO Training - AI SEO Masterclass

Dominate Google with Safe AI SEO: My top strategies for keyword research, link building, ChatGPT, Gemini, WordPress etc
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Search Engine Optimization (SEO) Specialization

Become an SEO Expert. Master search engine optimization tools and strategies
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Get help with your learning journey

Learning through online courses can be challenging. Get 1:1 guidance from an experienced mentor who can help you stay accountable and answer your questions along the way.
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SEO Course for Beginners

It doesn't matter if you know nothing about SEO. By the end of this free SEO training course, you’ll understand how to apply the basics of SEO like keyword research, on-page SEO, and link building to rank higher in search engines.
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A Beginner's Guide to Local SEO

If you’re looking to learn what local SEO is and get better at local search, then you’re in the right place. Seasoned trainer and local SEO specialist, Greg Gifford, talks you through which signals influence visibility and how to optimize those signals, so you know exactly what to do. He covers eve…
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Top SEO Certifications

Mastering the fundamentals of SEO will help you earn valuable certifications. Our expert mentors can guide you through the certification process and help strengthen your knowledge.

Advanced SEO Certification Training by Market Motive

Hosted by marketmotive.com

Market Motive, an internet marketing training company, offers their Advanced Search Engine Optimization (SEO) Certification Training to help “master the process of organically driving traffic to your website by learning critical components such as keyword research, on-page and off-page optimizat…

Visit marketmotive.com

SEO Certification Coaching

Hosted by mentorcruise.com

Consider reaching out to a coach specialized in SEO certifications. They can help you prepare for your exam, and provide you with the necessary resources to succeed. MentorCruise is the best place to find a coach for your SEO certification. Here are a few top picks:
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SEO Certification Course

Hosted by academy.hubspot.com

Learn how to create a comprehensive SEO strategy in HubSpot Academy’s SEO Certification Course. Discover how to conduct keyword research, build backlinks, understand SERPs, and report progress. Improve your website’s visibility on search engines and drive organic traffic!

Prices start at…

Visit academy.hubspot.com

SEO Crash Course

Hosted by semrush.com

At Semrush, we offer a full range of online courses and exams. A great place to start your SEO learning journey is the SEO Crash Course.

This course lays the groundwork for more advanced training in different areas of your expertise through the Semrush Academy.

Prices start at F…

Visit semrush.com

SEO Principles

Hosted by semrush.com

This SEO Principles course is tailored for absolute beginners who want to learn the fundamentals of SEO.

It teaches you the three main aspects of SEO: on-page SEO, off-page SEO, and technical SEO.

All in an easy-to-understand way. So you'll learn the essential strategies to…

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SEO Training

Hosted by clickminded.com

The SEO Training by ClickMinded has helped “8,702 startups, agencies, entrepreneurs and students learn SEO, get higher rankings, and more traffic.”

Prices start at $997.

Visit clickminded.com

SEO Workshop

Hosted by mentorcruise.com

Consider joining a workshop specialized in SEO. Workshops are a great way to learn new skills, and get hands-on experience. MentorCruise is the best place to find a workshop for your SEO certification. Here are a few top picks:
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All-around SEO Training

Hosted by yoast.com

The All-around SEO Training is a simple, easy-to-digest video course by the creators of the world's most popular WordPress SEO plugin—Yoast.

The course includes over three hours of videos, sliced into 39 short clips. The lessons are taught by SEO professionals from Yoast, including …

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Get the guidance you need to become a SEO Specialist

There is no better source of accountability and motivation than having a personal mentor. What used to be impossible to find is now just two clicks away! All mentors are vetted & hands-on!

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Jason Aiginitis 🇬🇧

Director of Marketing at V2 Cloud
5.0 (43)

🏆 Ranking among the top 1% of mentors! Hi, I’m Jason, a seasoned digital marketing expert with extensive experience to share! Over the past 15+ years in this fast-paced industry, I have helped many businesses and individuals achieve their goals, no matter how difficult. (Make sure to check out my …
Product & Marketing Digital Marketing SaaS Career Google Ads Marketing SEO
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Christoph Schachner 🇦🇹

Owner at Demandgap
5.0 (2)

Is a mentorship with me really worth it? 🤔 Here are two reasons why: 1) It's like a Speed Consulting Service But instead of spending 80% of the time explaining what you do and 20% of the time getting value, it is the exact opposite in my calls. You only …
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Nestor Vazquez 🇺🇸

SEO
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Hi folks 🤗 I am mainly focused on Growing Traffic and Conversions in B2B companies. Right now I lead a LOCAL SEO company based in Texas, USA. In my experience I have worked side by side with Publishers and eCommerce in the US and LATAM https://www.linkedin.com/in/nestorvazquez/, here to share as …
Product & Marketing Technical SEO Local SEO Seo For Publishers News SEO eCommerce SEO CRO
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Jay Lin 🇦🇺

UX/UI Frontend Developer & Design
4.9 (16)

Hello there. 👋 If you're interested in learning design and coding in fun ways to improve your UX/UI and frontend development skills, you're in the right place 😆 My name is Jay and I have a master of interaction design degree. I am also a UX/UI engineer | Frontend Engineer …
Engineering & Data Frontend Development Self-taught User Experience Design Thinking UX UI
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Daniel Johnson 🇬🇧

Founding Partner at We Scale Startups
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As an experienced startup mentor and speaker 🎤, I help early-stage founders build scalable, sustainable growth engines. As a growth marketing expert 📈, I've spent the last 5+ years working with founders to develop strategic, data-driven approaches to customer acquisition and retention. I focus on maximizing return on investment across …
Product & Marketing Growth Growth Strategy Paid Ads SEO Facebook Google Ads
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Dav Nash 🇬🇧

Head of Marketing at FATJOE
5.0 (22)

✅ Ranked in Top 5% of mentors | I help digital agency owners to productise, stabilise, clarify and scale with practical, no-nonsense advice. Check out my Intro video! ☝️📽️ // WHO AM I? Hey, I'm Dav, a marketing leader with 11+ years of experience driving results for companies of all …
Product & Marketing Digital Marketing Digital Marketing Strategy Digital Transformation Team Management SEO Team Leadership
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