Top SEO books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite SEO books – and here are the answers.

Table of Contents

Fundamentals of SEO

Understanding the concepts of SEO starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

SEO Fitness Workbook: The Seven Steps to Search Engine Optimization Success on Google Jason McDonald

The best-selling SEO book on Amazon - consistently ranks as one of the best selling, and best reviewed books on SEO for 2016 on Amazon. Check out the other SEO books, read their reviews, browse their 'inside peeks,' and you'll find that the SEO FITNESS WORKBOOK is the best SEO book of 2016. Updated Edition: September 2016 - up-to-date coverage of Google's Penguin, Panda, Semantic Search, Mobil…

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SEO for Growth

To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it’s about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results. Many b…

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SEO 2021 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with Smart Internet Marketing Strategies Adam Clarke

In this SEO book you will find: 1. SEO explained in simple language, beginner to advanced. 2. The inner workings of Google’s algorithm and how it calculates the search results. 3. How to find “money” keywords that will send customers to your site. 4. Sneaky tricks to get local businesses ranking high with local SEO. 5. How to get featured in the mainstream news, for free. 6. Three sources to g…

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The Art of SEO

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO…

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Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks Eric Ward

The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers. Sharing li…

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Search Engine Optimization For Dummies

SEO is an integral part of getting a site to rank in the various search engines in order to attract potential customers. In the new edition of this bestselling guide to search engine optimization, you'll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among searches and draws the masses. Cover…

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Additional SEO Reading

These books are not required for you to learn SEO, but they are highly recommended for you to deepen your knowledge.

Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks

The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers. Sharing li…

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Search Engine Optimization All-in-One For Dummies

In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and…

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Search Engine Optimization All-in-One for Dummies

If you want your website to be found, you need to make sure it appears prominently on search engines. In Search Engine Optimization All-in-One For Dummies, you'll find practical and easy-to-follow advice to increase your site's chances of landing that coveted No. 1 spot on Google, Bing, and other popular search engines. You'll discover how search engines decide which websites to rank highly, h…

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SEO 2022: Learn Search Engine Optimization with Smart Internet Marketing Strategies Adam Clarke

n this SEO book you will find: 1. SEO explained in simple language, beginner to advanced. 2. The inner workings of Google’s algorithm and how it calculates the search results. 3. How to find “money” keywords that will send customers to your site. 4. Sneaky tricks to get local businesses ranking high with local SEO. 5. How to get featured in the mainstream news, for free. 6. Three sources to ge…

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Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray.

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Get into Bed with Google Jon Smith

It's all very well having a stunning website, but what if browsers can't find you? What if you're not visible on the main search engines, and on Google in particular? Making your site Google friendly or employing SEO should be a priority because if you don't rank on those results you may as well not have a website at all - it's that serious. Get into bed with Google can help you optimise your …

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Specializations and Deeper SEO Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. SEO is evolving every day, these books can help you master it.

Faster, Smarter, Louder: Master Attention in a Noisy Digital Market Aaron Agius

In today’s online world, a brand’s success lies in combining technological planning and social strategies to draw customers in—and keep them coming back for more. Without a strong digital platform, time and money are wasted, content sits unnoticed, and prospective clients disappear. Fortunately, two seasoned digital marketers have a plan to make your brand succeed. In Faster, Smarter, Louder, …

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The Art of SEO: Mastering Search Engine Optimization

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape N…

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Advanced Web Metrics with Google Analytics

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book …

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This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

Augment your SEO books

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I specialise in supporting early-stage startups to devise and implement scalable SEO growth strategies while avoiding common pitfalls that can hinder growth and become costly to fix later. With over ten years experience, including five at two of Australia's most successful startups — Canva and Car Next Door (now Uber …

$180 / month

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Programming is hard. Don't waste time learning it alone. As my mentee Chris put it: ➤ “The sessions with Jascha have been more valuable than eight weeks of my professor's lectures — It's money much better spent!” My resumé: - 30+ years coding experience - 20+ coding languages self-taught - …

$110 / month

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CEO of one of Australia’s most successful new businesses and only 29 years of age, Daniel Proctor, was never going to settle for an ordinary working life. With ‘hometowns’ all over the world and entrepreneurial blood pulsating through his veins, drive and enguinuity took this young man from stocking supermarket …

$240 / month

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Hi! I'm a marketing professional with 10+ years of experience in accelerating growth 🚀, strategic positioning 🎯, brand building, campaign management, and team building in both B2C & B2B start-ups. My achievements: • Raised 30+ Million USD on Kickstarter. • Grew two communities to become the largest in the region …

$120 / month


In a nutshell: * Launched and grew online gaming network to over 500,000 players * Started ad network with over 1bn monthly ad impressions and 300+ publishing partners within the first year * Co-founded and sold two AdTech companies * Launched and grew multiple SaaS companies to over 200,000 small …

$240 / month


Why work with me? I have deep expertise in Saas, Venture, Angel & Seed Funding, Startup Accelerators, Content Marketing, SEO, Lead Generation, UX, B2B Software, Enterprise Sales, Bootstrapping. If I don't know, I'll tell you and won't waste your time, if I do know, I'll give it to you straight …

$550 / month

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