Top SEO books curated by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we have connected and asked dozens of experts and professionals about their favourite SEO books – and here are the answers.

  • Curated by industry experts
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Top SEO books recommended by experts
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Fundamentals of SEO

Understanding the concepts of SEO starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

The Google Story

The Google Story

"Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its st…

Recommended by the experts and mentors at MentorCruise.

Get into Bed with Google Jon Smith

Get into Bed with Google Jon Smith

It's all very well having a stunning website, but what if browsers can't find you? What if you're not visible on the main search engines, and on Google in particular? Making your site Google friendly or employing SEO should be a priority because if you don't rank on those results you may as well no…

Recommended by the experts and mentors at MentorCruise.

SEO 2022: Learn Search Engine Optimization with Smart Internet Marketing Strategies Adam Clarke

SEO 2022: Learn Search Engine Optimization with Smart Internet Marketing Strategies Adam Clarke

n this SEO book you will find: 1. SEO explained in simple language, beginner to advanced. 2. The inner workings of Google’s algorithm and how it calculates the search results. 3. How to find “money” keywords that will send customers to your site. 4. Sneaky tricks to get local businesses ranking hig…

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Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks Eric Ward

Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks Eric Ward

The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. B…

Recommended by the experts and mentors at MentorCruise.

Search Engine Optimization (SEO) Secrets

Search Engine Optimization (SEO) Secrets

Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reve…

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SEO Fitness Workbook: The Seven Steps to Search Engine Optimization Success on Google  Jason McDonald

SEO Fitness Workbook: The Seven Steps to Search Engine Optimization Success on Google Jason McDonald

The best-selling SEO book on Amazon - consistently ranks as one of the best selling, and best reviewed books on SEO for 2016 on Amazon. Check out the other SEO books, read their reviews, browse their 'inside peeks,' and you'll find that the SEO FITNESS WORKBOOK is the best SEO book of 2016. Updated…

Recommended by the experts and mentors at MentorCruise.

Additional SEO Reading

These books are not required for you to learn SEO, but they are highly recommended for you to deepen your knowledge.

SEO Made Easy: Everything You Need to Know about SEO and Nothing More Evan Bailyn

SEO Made Easy: Everything You Need to Know about SEO and Nothing More Evan Bailyn

This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn How do people find you? They search. Simple, right? So, why does Search Engine Optimization seem so complicated? Search engines and consultants love it that way. If you…

Recommended by the experts and mentors at MentorCruise.

SEO For Dummies

SEO For Dummies

Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?"

Recommended by the experts and mentors at MentorCruise.

The Executive SEO Playbook: How to Integrate SEO Company-Wide for Increased Profitability Jessica Bowman

The Executive SEO Playbook: How to Integrate SEO Company-Wide for Increased Profitability Jessica Bowman

Your SEO team has stellar skills, motivation, and the discipline needed to get it right. SEO revenues are growing, but you feel it could be better...and you're right, "it" can be a lot better. Doing "it" right is simple in theory, but few companies have been able to do "it." The secret to "it" is t…

Recommended by the experts and mentors at MentorCruise.

The Art of SEO

The Art of SEO

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyon…

Recommended by the experts and mentors at MentorCruise.

SEO A Layman's Guide Robb Wallace

SEO A Layman's Guide Robb Wallace

The process for SEO is complicated, but it doesn’t have to be with this SEO book. Learn everything you need to know about SEO (search engine optimisation), with this book and get your website noticed! A website is just a website! That is why you need SEO. A website is only magical when it starts ra…

Recommended by the experts and mentors at MentorCruise.

Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks

Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks

The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. B…

Recommended by the experts and mentors at MentorCruise.

Specializations and Deeper SEO Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. SEO is evolving every day, these books can help you master it.

Faster, Smarter, Louder: Master Attention in a Noisy Digital Market Aaron Agius

Faster, Smarter, Louder: Master Attention in a Noisy Digital Market Aaron Agius

In today’s online world, a brand’s success lies in combining technological planning and social strategies to draw customers in—and keep them coming back for more. Without a strong digital platform, time and money are wasted, content sits unnoticed, and prospective clients disappear. Fortunately, tw…

Recommended by the experts and mentors at MentorCruise.

Advanced Web Metrics with Google Analytics

Advanced Web Metrics with Google Analytics

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface …

Recommended by the experts and mentors at MentorCruise.

The Art of SEO: Mastering Search Engine Optimization

The Art of SEO: Mastering Search Engine Optimization

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updat…

Recommended by the experts and mentors at MentorCruise.

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