Episode
Once again, marketing remains one of the most popular fields of study in the US. The growth of marketing positions in the industry is pretty stable. And while the growth of the position isn’t exactly extraordinary, graduates from marketing degrees are among the ones with the lowest unemployment in their fields.
While advertising and commercial agencies struggled throughout the pandemic, the demand of good marketing and growth people in the tech industry exploded. How close are the subjects of agency and commercial work to startup growth?
And how can you make the jump or even the start in one of those positions? That’s something we’re going to hear about from Gus Veiga, an experienced mentor on MentorCruise, a top-rated coach on the platform.
Gus is a growth manager at Uber in Brazil and focuses a lot of his work on strategic marketing and B2B marketing, as well as leading a team.
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Resources
- Influence: The Psychology of Persuasion
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Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
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