We’re in a market where many roles demand at least two years of experience—where even ex-Google interns or Berkeley graduates are struggling to get callbacks. It’s a market so competitive that clearing technical interviews might not even guarantee you a team match.
If you’re a new grad or an early-career engineer without a famous degree or shiny internship, I know it feels crushing. You’re sending out hundreds—maybe even thousands—of applications and hearing nothing back. It’s frustrating. It’s demoralizing. It might even make you question if you’re in the right career.
As a hiring manager who reviews countless applications and mentors junior developers, I’ve seen this struggle firsthand. I’ve helped many talented candidates break through, and I’ve seen what works—and what doesn’t. The odds may feel stacked against you, but you can stand out by focusing on two things: relevance and differentiation.
Relevance: Be the Candidate They Need
Hiring managers are overwhelmed. We receive thousands of résumés and LinkedIn messages, most of which are generic or irrelevant. The candidates who stand out are the ones who demonstrate that they’ve done their homework and tailored their approach.
Target Your Applications
Stop mass-applying to 50 companies a day. Instead, everyday focus on 3–5 organizations that align with your skills and interests. Tailor every application to the specific role and tech stack. Show the company you understand their product, their challenges, and their users.
Prove Passion Through Action
If you’re truly passionate about a field, show it through what you’ve done:
- If you’re excited about fintech, have you built a trading bot or contributed to finance-related open source projects?
- If you’re passionate about AI, have you integrated it into a project that helped solve a real-world problem with it?
These projects don’t need to be groundbreaking, but they need to prove that your interests aren’t just words—they’re backed by action.
Apply Problem-Solving Skills to Real-World Applications
Sharing your LeetCode profile or the number of problems you’ve solved isn’t enough. Problem-solving is important, but hiring managers care more about how you’ve applied those skills.
What matters:
- “Reduced web app load times by 40% for 4,000 users.”
- “Optimized a search algorithm that improved query speeds by 30%.”
Concrete, measurable impact beats raw problem counts every time.
Differentiation: Why You Over the Others?
When I look at a résumé, I ask one question: “What makes this candidate different from their peers?” If you can’t answer that, neither can the hiring manager.
Highlight Unique Contributions
Think about what sets you apart:
- Have you provided actionable feedback as an active user of their product?
- Can you start immediately, saving onboarding delays?
- Have you built a side project addressing a problem relevant to their industry?
Show You Know the Business
Here’s where many candidates fall short. It’s not enough to say, “I noticed your company is hiring backend engineers.” Be specific:
- How did you hear about the opening?
- Why are you drawn to the company? Was it mentioned on a podcast or blog?
- Did you research their competitors and find something unique about their approach?
For startups, understanding the company’s business context can set you apart.
- For fintech, learn the basics of payments, compliance, or financial APIs.
- For e-commerce, understand user flows, conversions, and A/B testing.
Investing time to learn about the company signals focus and genuine interest. If you skip this step, remember: other applicants are spending that time. Who do you think the hiring manager will notice?
Build Meaningful Connections
Networking isn’t about randomly sending connection requests—it’s about providing value and building genuine, two-way relationships. Here are some practical tips:
1. Engage Thoughtfully on Social Platforms
• Comment with Insights: Move beyond generic responses like “Nice post!” Share how you’ve applied the author’s ideas, or ask a specific, informed question.
• Ask Meaningful Questions: If they posted about scaling microservices, reference the challenges you’ve faced in your own project. Show that you’ve done your homework.
• Share Resources: Contribute articles or tutorials that helped you solve a similar issue. This positions you as someone who’s collaborative and well-informed.
2. Leverage Technical Communities
• Open Source Contributions: Find projects related to your target industry—fintech, e-commerce, AI, etc. Improving even small parts of a codebase demonstrates initiative and competence.
• Online Forums & Groups: Whether it’s Reddit, Stack Overflow, or a specialized Slack channel, consistently answer questions and post your experiences. You’ll naturally build your reputation as someone helpful and knowledgeable.
3. Attend Targeted Meetups and Conferences
• Focus on Relevance: Pick events that align with your interests—AI, fintech, DevOps, etc. This ensures you’ll meet like-minded professionals and learn about industry-specific challenges.
• Volunteer or Speak: Offer to assist with organizing or propose a short talk if you have domain expertise. Even a lightning talk on a small project can lead to valuable conversations afterward.
4. Provide Product Feedback
• Be Specific: If you’ve used a company’s product, note potential improvements. A genuine feature suggestion or a detailed bug report goes a long way in showing you care.
• Offer to Help: If the bug is within your skill set to fix, offer to open a pull request. This not only showcases your technical chops but also your willingness to contribute.
5. Seek Mutual Benefit
• Targeted Ask: Instead of a generic “coffee chat,” request a brief, specific conversation: “Could I get 10 minutes of your input on implementing X in React?”
• Offer Something in Return: Maybe you can write documentation, provide design feedback, or test a beta feature. When both sides benefit, people remember you.
6. Be Consistent and Authentic
• Stay in Touch: Networking isn’t transactional. Congratulate people on new milestones or periodically share relevant articles.
• Show Genuine Enthusiasm: If you’re truly curious about their work or product, let it show. People can sense authenticity and are more inclined to help.
7. Cultivate a Referral Mindset
• Ask for Introductions: Don’t be afraid to request an intro if you have a mutual contact who can vouch for you. Referrals often jump you to the top of the pile.
• Offer Referrals: Likewise, if you meet someone who’d be a good fit for a role you hear about, pass along their info. Building a reputation as a connector can pay huge dividends later.
8. Turn Online Connections into Offline Opportunities
• Local Tech Events: If you’re active in an online community, coordinate an in-person meetup. Putting names to faces strengthens bonds.
• Hackathons & Workshops: Collaborative settings accelerate relationship-building—you’re working side-by-side, solving real problems. Your code can speak for itself.
By combining thoughtful online engagement with in-person interactions, you’ll create genuine relationships rather than superficial connections. Ultimately, quality interactions—where both parties walk away with something of value—lead to the referrals, recommendations, and insider tips that can transform your job search.
Don’t Let the Challenges Hold You Back
I understand the challenges you’re facing. The market today isn’t the same as it was five years ago. Applicants didn’t need to jump through as many hoops back then because there were more opportunities.
But lamenting the past won’t move you forward. Focus on what you can control:
- Relevance: Show them why you’re the right fit for their role.
- Differentiation: Highlight what makes you uniquely valuable.
- Network: Build two-way relationships by seeking mutual benefit
Real-World Results
This year alone, seven of my mentees have landed offers at top companies by focusing on relevance and differentiation:
• One joined a leading Chicago-based hedge fund.
• Two joined Meta.
• Two joined Amazon.
• One joined Atlassian.
• Another joined an exciting healthcare startup.
These successes didn’t happen by chance—they followed a strategic approach. They tailored their applications, highlighted their unique value, and demonstrated genuine interest in their target companies. It’s not easy, but it works.
Ready to Level Up?
If you’re feeling stuck or want more tailored strategies—like picking the right open-source project, balancing applications and interview preparations, or crafting a killer resume without shiny internships, I offer 1:1 coaching. I’ve helped many junior devs break into big tech and startups, and I know what hiring managers look for (and what makes them hit “reject” quickly).
The frustration is real, but so is the opportunity to differentiate yourself. Keep at it—be relevant, demonstrate tangible impact, and show genuine enthusiasm for the job.
Good luck, and I hope to see you on the other side of the hiring process.