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How to Write a Linkedin Summary / About Section That Helps You Stand Out

Among the various components of a LinkedIn profile, the summary or ‘about’ section holds significant importance. It serves as your digital elevator pitch, offering a snapshot of who you are, what you do, and what value you bring to the table.
Richard Bunkham FCIPD

Executive Career Coach, Total Career Solutions Ltd


In today’s digital age, LinkedIn has become more than just a platform for professional networking; it’s a virtual hub where careers are built, opportunities are discovered, and connections are fostered your LinedIn summary a key to positioning you as a go to professional. With over 700 million users worldwide, LinkedIn stands as the go-to platform for individuals seeking to showcase their professional identity and advance their careers.

Among the various components of a LinkedIn profile, the summary or ‘about’ section holds significant importance. It serves as your digital elevator pitch, offering a snapshot of who you are, what you do, and what value you bring to the table. In this article, we’ll delve into the intricacies of crafting an effective LinkedIn summary/about section, exploring tips, examples, and strategies to help you stand out in the competitive professional landscape.


Before delving into the nitty-gritty of crafting your LinkedIn summary, it’s crucial to understand its significance. Your LinkedIn summary is essentially your personal brand statement – it encapsulates your professional journey, skills, achievements, and aspirations. It provides visitors with a glimpse into your personality, passions, and career objectives, making it a vital tool for leaving a lasting impression.


While the LinkedIn headline is not the primary focus of this article, it’s worth mentioning its importance in conjunction with your summary. Your headline acts as a concise elevator pitch, summarising who you are and what you do in just a few words. It should be attention-grabbing, relevant, and keyword-optimised to increase your visibility in search results. For example:

  • Digital Marketing Specialist | SEO Guru | Content Creator
  • Experienced Project Manager | PMP Certified | Driving Business Excellence
  • HR Professional | Talent Acquisition Strategist | Diversity & Inclusion Advocate

Your headline sets the stage for your summary, enticing visitors to delve deeper into your profile. Now, let’s dive into the core of our discussion – crafting an impactful LinkedIn summary.


  1. Start with a Compelling Hook: To begin with, start your summary with a captivating hook that grabs the reader’s attention and entices them to continue reading. This could be a thought-provoking question, a bold statement, or a compelling anecdote related to your industry or profession.
  2. Tell Your Story: Your LinkedIn summary is your opportunity to tell your story in a compelling and authentic manner. Share your professional journey, highlighting key milestones, experiences, and achievements that have shaped your career. Be concise yet descriptive, allowing readers to get a sense of your background and expertise.
  3. Showcase Your Unique Value Proposition: Clearly articulate what sets you apart from others in your field. Highlight your unique skills, strengths, and accomplishments that demonstrate your value to potential employers or clients. Use concrete examples and quantifiable results whenever possible to lend credibility to your claims.
  4. Incorporate Keywords: Incorporating relevant keywords into your summary can improve your visibility in LinkedIn search results and attract the attention of recruiters or professionals in your industry. Identify key terms and phrases related to your profession and skillset, and naturally integrate them throughout your summary.
  5. Be Authentic and Personable: Authenticity is key to building meaningful connections on LinkedIn. Infuse your personality into your summary, allowing your voice to shine through. Avoid using overly formal or generic language, and instead, strive for a conversational tone that resonates with your audience.
  6. Focus on the Future: To conclude your summary, outline your career goals, aspirations, and what you’re seeking in your next opportunity. This helps to convey your forward-thinking mindset and signals to potential employers or collaborators that you’re ambitious and driven.
Linkedin Image by BedexpStock from Pixabay



“Passionate about leveraging data-driven strategies to drive measurable results in digital marketing. With over a decade of experience in the ever-evolving landscape of digital marketing, I have honed my skills in SEO, content creation, and social media management to deliver impactful campaigns for a diverse range of clients.

In my previous role at XYZ Agency, I spearheaded a comprehensive SEO overhaul that resulted in a 40% increase in organic website traffic within six months. Through strategic keyword research, content optimisation, and technical enhancements, we achieved top rankings for key industry terms, driving qualified leads and boosting online visibility.

Beyond technical expertise, I thrive in dynamic environments where creativity meets analytics. I am adept at crafting compelling narratives that resonate with target audiences, whether through engaging social media content, thought leadership articles, or captivating video campaigns.

Let’s connect and explore how we can collaborate to achieve your marketing objectives. Whether you’re looking to enhance your brand’s online presence, increase lead generation, or drive revenue growth, I bring a strategic approach and a passion for innovation to every project.”


“Experienced project manager with a proven track record of delivering complex initiatives on time and within budget. With a background in engineering and project management certification (PMP), I bring a blend of technical expertise and strategic leadership to every project I undertake.

Throughout my career, I have successfully managed multi-disciplinary teams across diverse industries, from construction and infrastructure to technology and healthcare. I excel in stakeholder management, risk mitigation, and cross-functional collaboration, leveraging strong communication skills to align teams and drive project success.

In my most recent role at ABC Corporation, I led a high-profile IT implementation project with a budget of over £5 million. By implementing agile project management methodologies and fostering a culture of accountability and transparency, we exceeded client expectations and delivered the project six weeks ahead of schedule.

Beyond project management, I am passionate about mentorship and professional development. I believe in fostering a culture of continuous learning and growth, empowering team members to reach their full potential and drive collective success.

Let’s connect and discuss how I can add value to your team. Whether you’re launching a new product, implementing a strategic initiative, or navigating organisational change, I bring a strategic mindset, a collaborative spirit, and a relentless commitment to excellence to every project.”


“Dedicated HR professional with a passion for fostering inclusive and diverse workplace cultures. With over a decade of experience in talent acquisition, employee engagement, and performance management, I have played a pivotal role in driving organisational success through strategic people practices.

In my previous role at XYZ Corporation, I spearheaded initiatives to enhance diversity and inclusion within the workforce, resulting in a 20% increase in employee satisfaction and a 15% reduction in turnover rates. By implementing targeted recruitment strategies, unconscious bias training, and mentorship programmes, we created a more inclusive and equitable workplace where all employees feel valued and empowered to succeed.

Beyond traditional HR functions, I am deeply committed to employee development and career advancement. I believe in the power of investing in talent and providing opportunities for growth and progression. Whether through leadership development programmes, skills training workshops, or mentorship initiatives, I am passionate about supporting individuals in reaching their full potential.

Let’s connect and explore opportunities to create positive change together. Whether you’re seeking to build a high-performing team, enhance employee engagement, or foster a culture of innovation and collaboration, I bring a strategic approach, a people-centric mindset, and a commitment to driving sustainable results.”


In conclusion, your LinkedIn summary is a powerful tool for establishing your professional identity, building connections, and attracting opportunities. By following the tips and examples outlined in this article, you can create a summary that resonates with your target audience and sets you apart from the crowd. So, what are you waiting for? Start crafting your impactful LinkedIn summary today and take your career to new heights!

Crafting an impactful LinkedIn summary is essential for standing out in today’s competitive professional landscape. Your LinkedIn profile serves as your digital first impression, making it crucial to optimise your summary to showcase your unique value proposition and career trajectory effectively.

By following the tips and examples provided in this article, you can create a compelling summary that captures the attention of recruiters, potential employers, and industry peers alike. Remember to start with a compelling hook, tell your story authentically, and highlight your key achievements and skills.

We understand the importance of LinkedIn optimisation in today’s job market. Our team of experts is dedicated to helping professionals like you maximise their LinkedIn profiles to attract career opportunities and network effectively.

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