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Responsible Technology

Evolving technology FROM a mindless machine that fights for our attention, distracts, addicts, and isolates, TO a mindful enabler that supports our well-being, help us access objective information and builds bridges (not echo walls).
Türker Teo Bilgin

Brand Marketing Director, Unilever

E-volution

Digital technology has transformed the way we live, from how we learn and work to how we shop and entertain ourselves. It has also revolutionized how brands connect with consumers, with more opportunities than ever to engage and convert each touchpoint into a sale. 

However, the transformative effects of digitalization come at a price. Tech platforms are under intense pressure to increase engagement and growth at all costs, often deploying persuasive technologies and algorithms to keep users glued to their screens, with little regard for the impact on mental health. The proliferation of unrealistic beauty standards, self-harm content, and extreme weight loss methods targeted at vulnerable populations demonstrate the invisible harm of digitalization on our well-being. It is becoming increasingly clear that digital tech without ethics inflicts harm on our values, culture, and mental well-being.

The Negative Impact of Digital Technology

Digital technology has brought many benefits to our lives, such as greater convenience, efficiency, and connectivity. However, it has also brought negative consequences, including distraction, addiction, isolation, and the creation of echo chambers. The constant need to check notifications, endless scrolling through social media feeds, and the pressure to present a curated image of oneself online has created a world of instant gratification and distraction, leading to addiction, sleep deprivation, anxiety, and depression. Moreover, social media platforms often use persuasive technologies and algorithms to keep users hooked, without regard for the long-term impact on mental health.

The Negative Impact of Unrealistic Beauty Standards

Digital technology has created unrealistic beauty standards, leading to negative consequences on our self-esteem and mental health. Social media influencers, beauty filters, and retouching tools have created an aesthetic ideal that is often unattainable and unrealistic. Young people, in particular, are vulnerable to the negative impact of these standards, leading to body dysmorphia, eating disorders, and other mental health issues. The pressure to present a curated image of oneself online has created a culture of comparison and competition, leading to feelings of inadequacy and low self-esteem.

The Negative Impact of Harmful Content

Digital technology has made it easier for harmful content to spread, targeting vulnerable populations and perpetuating harmful behaviors. Self-harm content, extreme weight loss methods, and other harmful behaviors often target vulnerable populations, leading to an increase in mental health issues, particularly among young people. Furthermore, the ease with which misinformation spreads online has led to a lack of trust in objective information, creating echo chambers that perpetuate harmful beliefs and behaviors.

The Need for Ethical Digital Technology

As digital technology continues to advance, it is becoming increasingly clear that the ethics behind these developments must be checked. Technology companies must be held accountable for the long-term impact on mental health and well-being. Regulation must keep pace with technological advancements, ensuring that digital technology is developed and deployed ethically. Furthermore, education and awareness campaigns are necessary to educate young people on the negative impact of unrealistic beauty standards, harmful content, and social media addiction.

Accessing Objective Information in the Digital Age

In today's world, it is increasingly challenging to discern what is real and what is fake news. Social media platforms and search engines are often flooded with misinformation, propaganda, and clickbait. The algorithms that power these platforms prioritize engagement over accuracy, leading to a distortion of reality.

To counter this, we need to develop critical thinking skills and learn how to evaluate sources of information. We should seek out diverse perspectives and be open to changing our opinions based on new evidence. We can use technology to access reputable sources of information, fact-check claims, and engage in meaningful discussions with others.

Prioritizing sources that have been fact-checked and verified by reputable organizations is one way to access objective information. These sources can include news outlets, academic journals, and government websites. We should also be aware of bias and consider multiple perspectives before coming to a conclusion.

Moreover, we should engage in meaningful discussions with others who hold different views. This can help us gain a better understanding of different perspectives and build empathy for those who may have different experiences and opinions. Social media can be used as a tool to engage in these discussions, but it should be done in a respectful and constructive manner.

Building Bridges Instead of Echo Walls

One of the most significant negative consequences of technology is the creation of echo chambers, where individuals are surrounded by people and ideas that reinforce their beliefs. This can lead to polarization, isolation, and a lack of empathy for those who hold different views.

To counter this, we need to use technology to build bridges instead of echo walls. We can use social media to connect with people who hold different views, participate in online discussions, and engage in constructive dialogue. We can also use technology to access diverse perspectives from around the world, including books, podcasts, and online courses.

Conclusion

Digital technology has transformed our lives in many positive ways, but it has also brought negative consequences, such as distraction, addiction, isolation, unrealistic beauty standards, and harmful content. It is essential to develop and deploy digital technology ethically, ensuring that it supports our well-being, helps us access objective information, and builds bridges instead of echo walls. We must hold technology companies accountable for the long-term impact on mental health and well-being, while regulation must keep pace with technological advancements. Ultimately, education and awareness campaigns are necessary to educate young people on the negative impact of digital technology, helping them navigate the challenges of the digital age with resilience and well-being.

What is next?

I would love to connect with people who will join me in this pursuit, redefining the future of technology and digital media. I believe technology should evolve FROM a mindless machine that fights for our attention, distracts, addicts, and isolates, TO a mindful enabler that supports our well-being, help us access objective information and builds bridges (not echo walls).

Please get in touch and support. 

If there is a will, there is a way.

And, we will find the way.

Türker

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