Top Analytics books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Analytics books – and here are the answers.

Table of Contents

Fundamentals of Analytics

Understanding the concepts of Analytics starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Learning Google AdWords and Google Analytics

Learning Google AdWords and Google Analytics is going to launch and advance thousands of successful careers in digital advertising and digital analytics around the world. Learn from an expert who designs and presents hundreds of courses, including courses for Google. Internationally recognized educator, digital course designer, consultant and conference speaker, Benjamin Mangold, shares his pa…

Recommended by the experts and mentors at MentorCruise

The Business Case for AI: A Leader's Guide to AI Strategies, Best Practices & Real-World Applications

AI is much more than a sexy marketing gimmick. At its core, it’s a powerful business tool that can make operations and decision-making more efficient, employees more productive, and customers delighted.
Unfortunately, leaders who want to take advantage of artificial intelligence often don’t know where to start. The process can feel overwhelming—from analyzing existing processes and software…

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Storytelling with Data: A Data Visualization Guide for Business Professionals

Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for…

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MONEY TOKS How to Start a Profitable TikTok Shop Business: Dominate Social Commerce, Drive Sales with Engaging Content, and Build a Thriving Brand on ... Platform (MONEY MAKING SERIES)

Discover the secrets to dominating social commerce, driving sales with engaging content, and building a brand that thrives on the world’s fastest-growing platform. In “How to Start a Profitable TikTok Shop Business,” you’ll unlock the strategies and insights needed to turn your passion into a profitable venture.

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Naked Statistics: Stripping the Dread from the Data

Once considered tedious, the field of statistics is rapidly evolving into a discipline Hal Varian, chief economist at Google, has actually called "sexy." From batting averages and political polls to game shows and medical research, the real-world application of statistics continues to grow by leaps and bounds. How can we catch schools that cheat on standardized tests? How does Netflix know whi…

Recommended by the experts and mentors at MentorCruise

High Performance Spark: Best Practices for Scaling and Optimizing Apache Spark

Apache Spark is amazing when everything clicks. But if you haven’t seen the performance improvements you expected, or still don’t feel confident enough to use Spark in production, this practical book is for you. Authors Holden Karau and Rachel Warren demonstrate performance optimizations to help your Spark queries run faster and handle larger data sizes, while using fewer resources.
Ideal f…

Recommended by the experts and mentors at MentorCruise

Additional Analytics Reading

These books are not required for you to learn Analytics, but they are highly recommended for you to deepen your knowledge.

Big Data at Work: Dispelling the Myths, Uncovering the Opportunities

This book will help you understand:

Recommended by the experts and mentors at MentorCruise

Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking

Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You’ll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company’s data science projects. You’ll also disc…

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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