At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Go To Market books – and here are the answers.
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Understanding the concepts of Go To Market starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
Startup founders are forward-thinking innovators but often fail when it’s time to go to market. Their biggest challenge is to identify the right consumer, communicate the benefits of their offering and implement consistent, growth-driven campaigns that fill a predictable recurring pipeline.
Joana Inch’s proven strategies help startups find the right niche, construct a message that resonates…
Recommended by the experts and mentors at MentorCruise
Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ri…
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Many entrepreneurs and companies struggle with taking an idea and delivering their product in the marketplace. Product Marketing Debunked provides a window into taking unformed concepts and ideas - and creating a proper strategy and go-to-market plan for commercializing a product. The go-to-market framework shared in the book can be applied to a number of products, verticals, and industries. W…
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In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
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Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his mark…
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As the markets change, so will your answers. But these four questions will help you focus on the who, what, when, and where of your business—and they remain the same. In MOVE, B2B go-to-market experts Sangram Vajre and Bryan Brown provide you with a four-question framework that will reveal your next steps and propel you forward, no matter the size of your company or the stage you’re in. You’ll…
Recommended by the experts and mentors at MentorCruise
This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.
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