At MentorCruise, we are all about making the most out of the experience of others. As part of that, we have connected and asked dozens of experts and professionals about their favouriteGo To Market books – and here are the answers.
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Understanding the concepts of Go To Market starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
Many entrepreneurs and companies struggle with taking an idea and delivering their product in the marketplace. Product Marketing Debunked provides a window into taking unformed concepts and ideas - and creating a proper strategy and go-to-market plan for commercializing a product. The go-to-mark…
Recommended by the experts and mentors at MentorCruise.
As the markets change, so will your answers. But these four questions will help you focus on the who, what, when, and where of your business—and they remain the same. In MOVE, B2B go-to-market experts Sangram Vajre and Bryan Brown provide you with a four-question framework that will reveal your …
Recommended by the experts and mentors at MentorCruise.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophist…
Recommended by the experts and mentors at MentorCruise.
Startup founders are forward-thinking innovators but often fail when it’s time to go to market. Their biggest challenge is to identify the right consumer, communicate the benefits of their offering and implement consistent, growth-driven campaigns that fill a predictable recurring pipeline.
J…
Recommended by the experts and mentors at MentorCruise.
Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee M…
Recommended by the experts and mentors at MentorCruise.
Need to take a product launch from zero to sixty in no time flat? Written by one of the industry’s leading product marketers—for product marketers, The Pocket Guide to Product Launches sets you up for success whether this is your first launch or you’re a seasoned pro.
Say goodbye to hypotheti…
Recommended by the experts and mentors at MentorCruise.
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