Top Marketing books curated by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we have connected and asked dozens of experts and professionals about their favouriteMarketing books – and here are the answers.

  • Curated by industry experts
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Top Marketing books recommended by experts
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Fundamentals of Marketing

Understanding the concepts of Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

The Brand Flip: Why Customers Now Run Companies and how to Profit from it

The Brand Flip: Why Customers Now Run Companies and how to Profit from it

You'll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.

Recommended by the experts and mentors at MentorCruise.

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective

To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs. High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impa…

Recommended by the experts and mentors at MentorCruise.

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Hacking Growth by Sean Ellis & Morgan Brown is a guide for startups to achieve rapid growth by focusing on user acquisition and experimentation, using data-driven methods and a growth mindset.

Recommended by the experts and mentors at MentorCruise.

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as com…

Recommended by the experts and mentors at MentorCruise.

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Content Inc. shows you how to get customers first and develop products later. It's the best way to build a solid, long-lasting business positioned for today's content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business mind…

Recommended by the experts and mentors at MentorCruise.

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’…

Recommended by the experts and mentors at MentorCruise.

Additional Marketing Reading

These books are not required for you to learn Marketing, but they are highly recommended for you to deepen your knowledge.

Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the…

Recommended by the experts and mentors at MentorCruise.

The 22 Immutable Laws of Branding: How to Build a Product Or Service Into a World-Class Brand

The 22 Immutable Laws of Branding: How to Build a Product Or Service Into a World-Class Brand

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the w…

Recommended by the experts and mentors at MentorCruise.

Digital Marketing For Dummies

Digital Marketing For Dummies

Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers.

Recommended by the experts and mentors at MentorCruise.

Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind” outlines a fundamental marketing strategy that focuses on creating a distinct and memorable position for a product or brand in the minds of consumers.

Recommended by the experts and mentors at MentorCruise.

10x Marketing Formula: Your Blueprint for Creating Competition-Free Content That Stands Out and Gets Results

10x Marketing Formula: Your Blueprint for Creating Competition-Free Content That Stands Out and Gets Results

The 10x Marketing Formula challenges you to rethink your goals and definitions of success and, more importantly, how you employ strategic shortcuts to achieve them.” So, if you're ready to look like a marketing genius and revolutionize your results (and mindset), you've just found your path.

Recommended by the experts and mentors at MentorCruise.

The 1-Page Marketing Plan: Get New Customers, Make More Money and Stand Out from the Crowd

The 1-Page Marketing Plan: Get New Customers, Make More Money and Stand Out from the Crowd

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing…

Recommended by the experts and mentors at MentorCruise.

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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