Top Marketing books curated by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we have connected and asked dozens of experts and professionals about their favouriteMarketing books – and here are the answers.

  • Curated by industry experts
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Top Marketing books recommended by experts
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Fundamentals of Marketing

Understanding the concepts of Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Digital Marketing For Dummies

Digital Marketing For Dummies

Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers.

Recommended by the experts and mentors at MentorCruise.

Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less

Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less

"Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of cust…

Recommended by the experts and mentors at MentorCruise.

Forget The Funnel

Forget The Funnel

Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.

Recommended by the experts and mentors at MentorCruise.

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization

Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.

Recommended by the experts and mentors at MentorCruise.

Marketing Artificial Intelligence: AI, Marketing, and the Future of Business

Marketing Artificial Intelligence: AI, Marketing, and the Future of Business

The book covers a range of topics related to AI in marketing, including customer segmentation, personalization, predictive analytics, and more. Paul and Mike provide real-world examples and case studies to illustrate the benefits of AI in marketing and highlight the importance of data-driven dec…

Recommended by the experts and mentors at MentorCruise.

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Hacking Growth by Sean Ellis & Morgan Brown is a guide for startups to achieve rapid growth by focusing on user acquisition and experimentation, using data-driven methods and a growth mindset.

Recommended by the experts and mentors at MentorCruise.

Additional Marketing Reading

These books are not required for you to learn Marketing, but they are highly recommended for you to deepen your knowledge.

Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind” outlines a fundamental marketing strategy that focuses on creating a distinct and memorable position for a product or brand in the minds of consumers.

Recommended by the experts and mentors at MentorCruise.

Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve …

Recommended by the experts and mentors at MentorCruise.

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as com…

Recommended by the experts and mentors at MentorCruise.

Marketing: a Love Story: How to Matter to Your Customers

Marketing: a Love Story: How to Matter to Your Customers

In Marketing: A Love Story: How to Matter to Your Customers, Bernadette Jiwa provides a comprehensive description of how to be successful as a business. The primary audience is smaller businesses and entrepreneurs, however the book has truth for every company no matter how large or how small.

Recommended by the experts and mentors at MentorCruise.

Breakthrough Advertising: How to Write Ads that Shatter Traditions and Sales Records

Breakthrough Advertising: How to Write Ads that Shatter Traditions and Sales Records

This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales. The reason why is because it deals with how to channel the forces in the marketplace which control sales.

Recommended by the experts and mentors at MentorCruise.

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Content Inc. shows you how to get customers first and develop products later. It's the best way to build a solid, long-lasting business positioned for today's content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business mind…

Recommended by the experts and mentors at MentorCruise.

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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