Top Marketing books curated by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we have connected and asked dozens of experts and professionals about their favouriteMarketing books – and here are the answers.

  • Curated by industry experts
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Top Marketing books recommended by experts
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Fundamentals of Marketing

Understanding the concepts of Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Marketing: a Love Story: How to Matter to Your Customers

Marketing: a Love Story: How to Matter to Your Customers

In Marketing: A Love Story: How to Matter to Your Customers, Bernadette Jiwa provides a comprehensive description of how to be successful as a business. The primary audience is smaller businesses and entrepreneurs, however the book has truth for every company no matter how large or how small.

Recommended by the experts and mentors at MentorCruise.

Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less

Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less

"Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of cust…

Recommended by the experts and mentors at MentorCruise.

Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary per…

Recommended by the experts and mentors at MentorCruise.

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’…

Recommended by the experts and mentors at MentorCruise.

Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the…

Recommended by the experts and mentors at MentorCruise.

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Content Inc. shows you how to get customers first and develop products later. It's the best way to build a solid, long-lasting business positioned for today's content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business mind…

Recommended by the experts and mentors at MentorCruise.

Additional Marketing Reading

These books are not required for you to learn Marketing, but they are highly recommended for you to deepen your knowledge.

The Brand Flip: Why Customers Now Run Companies and how to Profit from it

The Brand Flip: Why Customers Now Run Companies and how to Profit from it

You'll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.

Recommended by the experts and mentors at MentorCruise.

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Hacking Growth by Sean Ellis & Morgan Brown is a guide for startups to achieve rapid growth by focusing on user acquisition and experimentation, using data-driven methods and a growth mindset.

Recommended by the experts and mentors at MentorCruise.

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as com…

Recommended by the experts and mentors at MentorCruise.

Forget The Funnel

Forget The Funnel

Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.

Recommended by the experts and mentors at MentorCruise.

Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind” outlines a fundamental marketing strategy that focuses on creating a distinct and memorable position for a product or brand in the minds of consumers.

Recommended by the experts and mentors at MentorCruise.

Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve …

Recommended by the experts and mentors at MentorCruise.

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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