Top Marketing books curated by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we have connected and asked dozens of experts and professionals about their favouriteMarketing books – and here are the answers.

  • Curated by industry experts
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Top Marketing books recommended by experts
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Fundamentals of Marketing

Understanding the concepts of Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind” outlines a fundamental marketing strategy that focuses on creating a distinct and memorable position for a product or brand in the minds of consumers.

Recommended by the experts and mentors at MentorCruise.

Buyology: Truth and Lies About Why We Buy

Buyology: Truth and Lies About Why We Buy

Truth and Lies About Why We Buy (2008) is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author attempts to identify the factors that influence buyers' decisions in a world cluttered with messages such as advertisements, slogans, jingle and celebrity endo…

Recommended by the experts and mentors at MentorCruise.

Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick distills years of research and communication science into an easy-to-remember mnemonic and blueprint for creating 'sticky ideas'; ideas that get understood, remembered and that change something – minds or behaviours

Recommended by the experts and mentors at MentorCruise.

Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve …

Recommended by the experts and mentors at MentorCruise.

Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the…

Recommended by the experts and mentors at MentorCruise.

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization

Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.

Recommended by the experts and mentors at MentorCruise.

Additional Marketing Reading

These books are not required for you to learn Marketing, but they are highly recommended for you to deepen your knowledge.

Marketing: a Love Story: How to Matter to Your Customers

Marketing: a Love Story: How to Matter to Your Customers

In Marketing: A Love Story: How to Matter to Your Customers, Bernadette Jiwa provides a comprehensive description of how to be successful as a business. The primary audience is smaller businesses and entrepreneurs, however the book has truth for every company no matter how large or how small.

Recommended by the experts and mentors at MentorCruise.

Marketing Artificial Intelligence: AI, Marketing, and the Future of Business

Marketing Artificial Intelligence: AI, Marketing, and the Future of Business

The book covers a range of topics related to AI in marketing, including customer segmentation, personalization, predictive analytics, and more. Paul and Mike provide real-world examples and case studies to illustrate the benefits of AI in marketing and highlight the importance of data-driven dec…

Recommended by the experts and mentors at MentorCruise.

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective

To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs. High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impa…

Recommended by the experts and mentors at MentorCruise.

The 22 Immutable Laws of Branding: How to Build a Product Or Service Into a World-Class Brand

The 22 Immutable Laws of Branding: How to Build a Product Or Service Into a World-Class Brand

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the w…

Recommended by the experts and mentors at MentorCruise.

Influence, New and Expanded: The Psychology of Persuasion

Influence, New and Expanded: The Psychology of Persuasion

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyd…

Recommended by the experts and mentors at MentorCruise.

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Hacking Growth by Sean Ellis & Morgan Brown is a guide for startups to achieve rapid growth by focusing on user acquisition and experimentation, using data-driven methods and a growth mindset.

Recommended by the experts and mentors at MentorCruise.

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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