Top Marketing books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Marketing books – and here are the answers.

Table of Contents

Fundamentals of Marketing

Understanding the concepts of Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Marketing Artificial Intelligence: AI, Marketing, and the Future of Business

The book covers a range of topics related to AI in marketing, including customer segmentation, personalization, predictive analytics, and more. Paul and Mike provide real-world examples and case studies to illustrate the benefits of AI in marketing and highlight the importance of data-driven decision-making.

Recommended by the experts and mentors at MentorCruise

The 22 Immutable Laws of Marketing

The key takeaway from "The 22 Immutable Laws of Marketing" is that it's not enough to have a great product or service. You need to understand how to position it in the market, how to create a perception in the minds of your customers, and how to differentiate yourself from the competition.

Recommended by the experts and mentors at MentorCruise

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. Now Steve returns with fresh pers…

Recommended by the experts and mentors at MentorCruise

The Brand Flip: Why Customers Now Run Companies and how to Profit from it

You'll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.

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Influence, New and Expanded: The Psychology of Persuasion

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings

Recommended by the experts and mentors at MentorCruise

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective

To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs. High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact.

Recommended by the experts and mentors at MentorCruise

Additional Marketing Reading

These books are not required for you to learn Marketing, but they are highly recommended for you to deepen your knowledge.

Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve their traffic, conversions and sales online.” -- Anthony Robbins “Russell is not a ‘pretend’ expert,…

Recommended by the experts and mentors at MentorCruise

Digital Marketing For Dummies

Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers.

Recommended by the experts and mentors at MentorCruise

Buyology: Truth and Lies About Why We Buy

Truth and Lies About Why We Buy (2008) is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author attempts to identify the factors that influence buyers' decisions in a world cluttered with messages such as advertisements, slogans, jingle and celebrity endorsements

Recommended by the experts and mentors at MentorCruise

Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind” outlines a fundamental marketing strategy that focuses on creating a distinct and memorable position for a product or brand in the minds of consumers.

Recommended by the experts and mentors at MentorCruise

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization

Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.

Recommended by the experts and mentors at MentorCruise

Marketing: a Love Story: How to Matter to Your Customers

In Marketing: A Love Story: How to Matter to Your Customers, Bernadette Jiwa provides a comprehensive description of how to be successful as a business. The primary audience is smaller businesses and entrepreneurs, however the book has truth for every company no matter how large or how small.

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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