At MentorCruise, we are all about making the most out of the experience of others. As part of that, we have connected and asked dozens of experts and professionals about their favouriteMarketing books – and here are the answers.
 
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Understanding the concepts of Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
 
                    
                
                
                
                
            The key takeaway from "The 22 Immutable Laws of Marketing" is that it's not enough to have a great product or service. You need to understand how to position it in the market, how to create a perception in the minds of your customers, and how to differentiate yourself from the competition.
Recommended by the experts and mentors at MentorCruise.
 
                    
                
                
                
                
            The 10x Marketing Formula challenges you to rethink your goals and definitions of success and, more importantly, how you employ strategic shortcuts to achieve them.” So, if you're ready to look like a marketing genius and revolutionize your results (and mindset), you've just found your path.
Recommended by the experts and mentors at MentorCruise.
 
                    
                
                
                
                
            Positioning: The Battle for Your Mind” outlines a fundamental marketing strategy that focuses on creating a distinct and memorable position for a product or brand in the minds of consumers.
Recommended by the experts and mentors at MentorCruise.
 
                    
                
                
                
                
            Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers.
Recommended by the experts and mentors at MentorCruise.
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary per…
Recommended by the experts and mentors at MentorCruise.
To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs. High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impa…
Recommended by the experts and mentors at MentorCruise.
These books are not required for you to learn Marketing, but they are highly recommended for you to deepen your knowledge.
 
                    
                
                
                
                
            Hacking Growth by Sean Ellis & Morgan Brown is a guide for startups to achieve rapid growth by focusing on user acquisition and experimentation, using data-driven methods and a growth mindset.
Recommended by the experts and mentors at MentorCruise.
 
                    
                
                
                
                
            Made to Stick distills years of research and communication science into an easy-to-remember mnemonic and blueprint for creating 'sticky ideas'; ideas that get understood, remembered and that change something – minds or behaviours
Recommended by the experts and mentors at MentorCruise.
 
                    
                
                
                
                
            In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyd…
Recommended by the experts and mentors at MentorCruise.
 
                    
                
                
                
                
            Truth and Lies About Why We Buy (2008) is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author attempts to identify the factors that influence buyers' decisions in a world cluttered with messages such as advertisements, slogans, jingle and celebrity endo…
Recommended by the experts and mentors at MentorCruise.
Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve …
Recommended by the experts and mentors at MentorCruise.
The book covers a range of topics related to AI in marketing, including customer segmentation, personalization, predictive analytics, and more. Paul and Mike provide real-world examples and case studies to illustrate the benefits of AI in marketing and highlight the importance of data-driven dec…
Recommended by the experts and mentors at MentorCruise.
This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.
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