At MentorCruise, we are all about making the most out of the experience of others. As part of that, we have connected and asked dozens of experts and professionals about their favouriteMarketing books – and here are the answers.
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Understanding the concepts of Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary per…
Recommended by the experts and mentors at MentorCruise.
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the w…
Recommended by the experts and mentors at MentorCruise.
The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the…
Recommended by the experts and mentors at MentorCruise.
Hacking Growth by Sean Ellis & Morgan Brown is a guide for startups to achieve rapid growth by focusing on user acquisition and experimentation, using data-driven methods and a growth mindset.
Recommended by the experts and mentors at MentorCruise.
The book covers a range of topics related to AI in marketing, including customer segmentation, personalization, predictive analytics, and more. Paul and Mike provide real-world examples and case studies to illustrate the benefits of AI in marketing and highlight the importance of data-driven dec…
Recommended by the experts and mentors at MentorCruise.
The 10x Marketing Formula challenges you to rethink your goals and definitions of success and, more importantly, how you employ strategic shortcuts to achieve them.” So, if you're ready to look like a marketing genius and revolutionize your results (and mindset), you've just found your path.
Recommended by the experts and mentors at MentorCruise.
These books are not required for you to learn Marketing, but they are highly recommended for you to deepen your knowledge.
The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices.
Recommended by the experts and mentors at MentorCruise.
Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.
Recommended by the experts and mentors at MentorCruise.
The key takeaway from "The 22 Immutable Laws of Marketing" is that it's not enough to have a great product or service. You need to understand how to position it in the market, how to create a perception in the minds of your customers, and how to differentiate yourself from the competition.
Recommended by the experts and mentors at MentorCruise.
In Marketing: A Love Story: How to Matter to Your Customers, Bernadette Jiwa provides a comprehensive description of how to be successful as a business. The primary audience is smaller businesses and entrepreneurs, however the book has truth for every company no matter how large or how small.
Recommended by the experts and mentors at MentorCruise.
You'll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.
Recommended by the experts and mentors at MentorCruise.
Content Inc. shows you how to get customers first and develop products later. It's the best way to build a solid, long-lasting business positioned for today's content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business mind…
Recommended by the experts and mentors at MentorCruise.
This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.
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