Top Marketing books curated by experts

"Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of cust…

The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the…

Positioning: The Battle for Your Mind” outlines a fundamental marketing strategy that focuses on creating a distinct and memorable position for a product or brand in the minds of consumers.

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the w…

Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.

Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve …

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as com…

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyd…

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing…

The book covers a range of topics related to AI in marketing, including customer segmentation, personalization, predictive analytics, and more. Paul and Mike provide real-world examples and case studies to illustrate the benefits of AI in marketing and highlight the importance of data-driven dec…

In Marketing: A Love Story: How to Matter to Your Customers, Bernadette Jiwa provides a comprehensive description of how to be successful as a business. The primary audience is smaller businesses and entrepreneurs, however the book has truth for every company no matter how large or how small.

The 10x Marketing Formula challenges you to rethink your goals and definitions of success and, more importantly, how you employ strategic shortcuts to achieve them.” So, if you're ready to look like a marketing genius and revolutionize your results (and mindset), you've just found your path.