Top Marketing Strategy books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Marketing Strategy books – and here are the answers.

Table of Contents

Fundamentals of Marketing Strategy

Understanding the concepts of Marketing Strategy starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million ...

Recommended by the experts and mentors at MentorCruise

This is Marketing: You Can’t Be Seen Until You Learn To See

WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.

Recommended by the experts and mentors at MentorCruise

Influence: The Psychology of Persuasion

Some people just won't take no for an answer. In "Influence," Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest). ...

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Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less

Start your epic journey now! Praise for Epic Content Marketing "From the man who invented content marketing. Listen to this guy. He really understands the new world of marketing. The concepts in Epic Content Marketing are usable all over the world - instantly usable and useful for any business." ...

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Hooked: How to Build Habit-Forming Products

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? ...

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Building a StoryBrand: Clarify Your Message So Customers Will Listen

If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, somethin…

Recommended by the experts and mentors at MentorCruise

Additional Marketing Strategy Reading

These books are not required for you to learn Marketing Strategy, but they are highly recommended for you to deepen your knowledge.

The 1-Page Marketing Plan: Get New Customers, Make More Money and Stand Out from the Crowd

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. ...

Recommended by the experts and mentors at MentorCruise

Blue Ocean Strategy

Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book.

Recommended by the experts and mentors at MentorCruise

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Augment your Marketing Strategy books

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I'm wondering, does this resonate? - In Sales but wondering if it’s really your thing - In Marketing and want to be more T-shaped - In Data and itching to make a bigger impact - In GTM but unsure of the right next move You might be thinking about this …

$120 / month

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Who am I? I have 12 years hands-on expertise in building and managing innovative fintech and AI solutions. Currently, at Mastercard I'm a Technical co-founder of a portfolio of six fintech products, driving their end-to-end lifecycle from ideation to global market launch. Currently leading six teams totalling 110 team members. …

$110 / month

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I’m a marketing strategist, brand consultant, and Fractional CMO with 10+ years of experience helping startups, entrepreneurs, and growing businesses turn ideas into impact. I work hands-on with founders and small teams to clarify their brand, build high-converting strategies, and create marketing systems that drive real results. Whether you're refining …

$220 / month

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🏆 Ranking among the top 1% of mentors! Hi, I’m Jason, a seasoned digital marketing expert with extensive experience to share! Over the past 15+ years in this fast-paced industry, I have helped many businesses and individuals achieve their goals, no matter how difficult. (Make sure to check out my …

$290 / month

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Software engineer, turned entrepreneur, turned advisor and investor. I've been a serial entrepreneur for 20+ years, currently sharing experience and guidance with driven entrepreneurs and CEO's. My mission is to help entrepreneurs start or growing their business, proving thoughtful feedback and guidance. I manage a startup incubator in Europe, supporting …

$180 / month


I help creators, coaches, and entrepreneurs build real brands, market better, create great content, and turn their knowledge into more income. If you’re done overthinking and ready to get clear, get paid, and stay consistent, you’re in the right place. I’ve spent over a decade running a top-ranked branding agency, …

$320 / month

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