Top Product Strategy books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Product Strategy books – and here are the answers.

Table of Contents

Fundamentals of Product Strategy

Understanding the concepts of Product Strategy starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."
- Marty Cagan
How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a wa…

Recommended by the experts and mentors at MentorCruise

Empowered: Ordinary People, Extraordinary Products

Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. As legendary Silicon Valley coach--and coach to the founders of seve…

Recommended by the experts and mentors at MentorCruise

Crossing the Chasm

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the t…

Recommended by the experts and mentors at MentorCruise

Good Strategy Bad Strategy: The Difference and Why It Matters

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world.
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy w…

Recommended by the experts and mentors at MentorCruise

Hooked: How to Build Habit-Forming Products

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through cons…

Recommended by the experts and mentors at MentorCruise

Escaping the Build Trap: How Effective Product Management Creates Real Value

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applie…

Recommended by the experts and mentors at MentorCruise

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Augment your Product Strategy books

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Are you navigating a transition in your product career or wondering what comes next? Whether you're looking to land your first product role, grow into leadership, or reconnect with your confidence as a PM, mentorship can offer the space to pause, reflect, and move forward with clarity. Over the past …

$60 / month

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I’m a Designer with a passion for creating compelling user-focused experiences and storytelling. Currently at Microsoft Vancouver, I have 10+ years of experience designing digital products that are used by millions worldwide. I work with a talented team at Microsoft Teams as a UX designer. Through the span of my …

$120 / month

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Software engineer, turned entrepreneur, turned advisor and investor. I've been a serial entrepreneur for 20+ years, currently sharing experience and guidance with driven entrepreneurs and CEO's. My mission is to help entrepreneurs start or growing their business, proving thoughtful feedback and guidance. I manage a startup incubator in Europe, supporting …

$180 / month


Vikas is an accomplished engineering leader with 20+ years of experience, he has a proven track record of success in multiple leadership roles across startups and large organizations (Facebook, Amazon, Mastercard). Throughout his career, Vikas developed a deep understanding of the technical aspects of engineering, coupled with strong business acumen …

$270 / month

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Tech Lead / Senior software engineer with 20+ years in full cycle development, dedicated to mentoring growth. Throughout my career, I have honed my skills in software architecture, design, and development while working on a wide range of projects for clients such as startups, established businesses, and large corporations. My …

$240 / month


Sunny Zhu refers to herself as the bridge between people and data and as a “statistics geek”. She has been engaged in a broad range of analytical works across diversified industries to empower companies to turn data insights into solid business decisions. Working for a decade in data analytics, she …

$180 / month

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  • "Naz is an amazing person and a wonderful mentor. She is supportive and knowledgeable with extensive practical experience. Having been a manager at Netflix, she also knows a ton about working with teams at scale. Highly recommended."

  • "Brandon has been supporting me with a software engineering job hunt and has provided amazing value with his industry knowledge, tips unique to my situation and support as I prepared for my interviews and applications."

  • "Sandrina helped me improve as an engineer. Looking back, I took a huge step, beyond my expectations."