$120 / month
Regular calls, per agreement
Unlimited Q&A via chat
Expect responses in 24 hours or less
There's much practical advice I've received from my mentors over the years, so I'd like to pay it forward.
In my years at Booking.com, Optimizely, ROMEO (a small GBT dating startup) and Oracle Hospitality I've been through tough product choices, practiced how to have "Strong Opinions, Weakly Held" and generate data to prioritize and prove concepts. I've figured out how I prefer to do customer research and weave what I've learned into stories for the team – with the hope for everyone to feel fired up and connected to customers, and how what we build matters. At Optimizely and Booking.com, I've also learned a fair share about when and how to perform A/B experimentation and personalization in a valid, statistically sound way.
If you have the feeling that I'm the right person to bounce of ideas and help you through struggles, let's chat!
5 out of 5 stars
Session
5 out of 5 stars
Toby is a great mentor! He helped me transition from a developer role to a Product Owner role by clearly explaining what a company looks for in a PO and how I can adjust my profile to be a good match. Couldn't have done it without him!
Standard Plan • 7 months
Mentees who work with a mentor for 3+ months reach their goals 2x faster than those going it alone. Long-term mentorship means fewer false starts, more focused sessions, and support that builds week after week.
97% satisfaction across all mentors
Personalized feedback and growth plans
Trusted by thousands of mentees
Toby Urff
Chief Product Officer at Impala Travel
Enter your email and we'll let you know when Toby has open spots. You'll also get a link to manage your wishlist – no account needed.
Book a free intro call with Toby
Connect with Toby in a quick call (usually under 30 minutes)
What's included in the trial?
Every trial is a little different–here's what Toby says about their trial:
We'll meet for a quick call (usually under 30 minutes) where we:
- Break the ice and introduce ourselves
- Discuss your goals and how I can support you
- Coordinate logistics like time zones, meeting frequency, and communication methods
